Baltimore Ravens Ink eSports Deal With EEG

By Ben Hamill - February 17 2021
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Baltimore Ravens Ink eSports Deal With EEG

A second NFL team has just struck a multi-year partnership deal in association with eSports. The Baltimore Ravens’ deal with eSports Entertainment Group (EEG) follows a similar agreement inked by the Philadelphia Eagles.

Announced on Thursday last week, the deal authorises EEG to act as the official eSports tournament provider for the Ravens. EEG will according to the terms of the agreement, run bi-annual s tournaments/events for Baltimore via its eSports Gaming League (EGL) platform.

EGL is an exciting product and presents gamers with online as well as live tournament events. During each, gamers can enjoy competing against one another in selected video games. The platform also makes game launches possible, and furthermore includes live broadcasting opportunities and also specially branded tournaments. 

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All About Engaging With Fans

eSports has skyrocketed in popularity ever since the plug was pulled on live sports last year. NFL players, in particular, are making the best of this new opportunity to remain seen and in interacting with fans by live streaming their own video games sessions.

It’s this opportunity to engage and interact that makes the deal all the more exciting for both parties to the agreement, said EEG chief executive Grant Johnson. Interaction and connecting with fans is more important now than ever before, and EEG’s versatile tournament platform is about to help the Baltimore Ravens strengthen their own special connections with their fans and supporters.

The Ravens are only the second NFL franchise to link up with EEG, after the Philadelphia Eagles led the way back in December last year.  Other codes to have linked up with EEG include MLS franchise LA Galaxy, the NHL’s LA Kings, and MLS club the Philadelphia Union.

Ravens Are True Pioneers

The Ravens have been leading the way in terms of exciting hook-ups with casino and entertainment partners. So much so, that they inked a partnership deal with Horseshoe Baltimore Casino very shortly after these types of partnerships were legalised in August 2018.

But EEG too, has emerged quite the partner in breaking new ground. The eSports giant has been looking to launch an eSports -exclusive betting platform in the United States, and to this end, during August last year inked a deal with New Jersey’s Twin River Worldwide Holdings (now Bally’s).

The company early last week announced that it has now applied for an official gaming licence in the state of New Jersey. The application was lodged with the state’s gaming regulator, the New Jersey Division of Gaming Enforcement.

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