Playtech Inks Significant eSports Deal

By Ben Hamill - November 26 2020
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Playtech Inks Significant eSports Deal

An exciting new agreement between casino software development powerhouse Playtech plc and Nevada-based gaming tech giant Golden Matrix Group Inc. will focus on increasing both industry giants’ shares and interests in the global eSports betting industry. According to the terms of the agreement, Playtech now enjoys exclusive distribution rights to Golden Matrix Group’s entire suite of peer-to-peer eSports betting games as well as its AI player retention and acquisition system product.

In return, Golden Matrix gains non-exclusive distribution rights to Playtech’s iGaming content as offered via its worldwide operator network. Included in the distribution agreement are slots, live dealer and live casino games, Bingo, casino table games, and Poker. 

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Partnering With Giants

To the Golden Matrix Group, so said Chief Executive Officer Brian Goodman via a press release confirming the link-up between the two providers, the partnership and distribution agreement represents a collaboration forged with one of the industry’s great stalwarts, and as such also an important milestone successfully achieved.

The collaboration with Playtech will see the group’s content be introduced to several new audiences and markets – including the exploding U.S. iGaming and eSports betting market. Goodman said the Golden Matrix Group expects to establish a significant foothold in the U.S. thanks to the link-up with Playtech.

But Golden Matrix too, has an important distribution role to play, and Goodman said the group is confident that Playtech’s gaming content will be welcomed and eagerly received by Golden Matrix’s 350+ operator licensees – not to mention even the end-users, i.e. the 3.5 million registered gaming account holders transacting daily via the brand’s GM-X online gaming and entertainment platforms.

eSports A First For Playtech

The deal marks an important milestone for Playtech also, said company CEO Mor Weizer. It essentially marks the first step taken by the industry giant in terms of the launch of eSports and peer-to-peer betting software. As such, said Weizer, the deal represents to Playtech the opportunity to even further and more extensively expand the distribution of the developer’s own premium gaming and entertainment content and offerings.

Playtech also recently inked a distribution deal with Austrian Lotteries (Osterreichische Lotterien GmbH). According to the provisions of the Austrian Lotteries deal, Playtech will supply to the Lottery operator a brand-new online Bingo product to be offered via the latter’s win2day website. Additional Playtech titles and games included in the Austria deal are titles such as Dynamite Digger, George and the Dragon, and Fruity Burst, all of which are top-performing Playtech creations.  

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