New Hockey Program Encourages Fans To Exercise
A new program designed to motivate hockey fans to exercise and to get in shape has just recently been launched. The program, named Hockey FIT (which stands for Fans In Training,) has been taken to cities all across Canada.
It began as a pilot project in Sarnia and London, Ontario. The program has now reached 32 different communities across the country, from Chilliwack to Kingston. The 12-week program is a unique one. It also serves as a research study targeted at middle-aged men who are most at risk for diseases and chronic illness. Hocket FIT encourages them to lead a healthier lifestyle through fan culture and has been effective so far, owing largely to the fact that it incorporates fans’ passion for the sport.
Working Towards A Healthier Lifestyle
Brendan Riggin, a research scientist at the Centre for Studies in Family Medicine at Western University said that roughly 70% of the male population between the ages of 35 and 55 are overweight. This puts them at risk for developing a number of chronic diseases such as Type 2 diabetes and cardiovascular disease.
Mr Riggin continued by saying that by partnering with the Canadian hockey league teams, Hockey FIT has a unique marketing point that will encourage the focus group to participate in a healthier lifestyle program. The hope is that they will be able to reduce their risk of developing these illnesses by going behind the scenes and accessing exclusive content from their favourite teams.
Hocket FIT has forged some strong partnerships since its inception. One such partner is the Ontario Hockey League (OHL). The program is also working alongside popular hockey teams such as the London Knights, Sarnia Sting and the Kitchener Rangers.
Brandon Downing, an athletic therapist for the Owen Sound Attack, was able to provide the Hockey FIT team with insider knowledge when he began coaching with the program. He said that the highlight of his experience so far is being able to see familiar faces and season ticket holders who always used to sit and watch the games sign up and become a part of the Hockey FIT team. Even once the season ended, those who signed up for the program were still meeting up and working out together.
The Hockey FIT initiative was designed by Dr Robert Petrella, an Emeritus Professor at the Schulich School of Medicine & Dentistry. He is also a Professor in the Faculty of Medicine at the University of British Columbia. He said that so far, the program has garnered interest from over 2000 mean across Canada.