Edmonton Elks Name Victor Cui As New CEO

By Ben Hamill - January 30 2022

Edmonton Elks Name Victor Cui As New CEOEdmonton Elks fans already know that the 2021 season was not particularly good. In fact, many have gone so far as to call it a disaster. But major plans are already unfolding in an attempt to turn the regrettable situation around. A new chief executive officer is being welcomed on-board, Victor Cui. If the newcomer will or won’t turn things around is up for debate, but this is certainly a dramatic step for a club that is currently floundering.

Cui was born and raised in Edmonton, and has an impressive history is the sports industry. He is most well known for having founded the One Championship MMA promotion. The event debuted in 2011 and was met with a positive response. It is now broadcast to over 150 countries, enjoys millions of fans, and has been valued at over $1 billion. The new CEO is also recognized as having been the senior executive of the PGA Tour and ESPN Star Sports.

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But does he have what it takes to bring the Edmonton Elks back from the brink?

A Dream Come True

Cui put out a press release shedding more light on the situation. He explained that achieving success with One Championship in Asia rewarded him with great experience. Though, he went on to stress that returning home to Edmonton is a real dream come true. He elaborated that Edmonton has always been his home, and that representing the region’s cherished team is his privilege.

He concluded by saying that he grew up watching the Elks, and that being given the opportunity to lead them is a once in a lifetime opportunity.

Cui certainly seems enthusiastic, but the task before him is daunting.

Tied For The Worst Record

Former CEO Chris Presson was fired in November, and for very good reason. Under his leadership a record was posted that ties with the worst in history, coming in at an embarrassing 3-11. To put it another way; all 7 home games were lost. Hence, it isn’t surprising that Presson, as well as coach Jaime Elizondo and general manager Brock Sunderland were all sent packing.

Chair of the Elk’s board, Ian Murray, shared a few thoughts of his own. He declared that he is thrilled to have Cui, especially given the enormous amount of leadership experience being brought on-board. He went on to say that he and the board is confident that Cui has the creativity and leadership ability to deliver fast results.

If this is the shot in the arm that the floundering team needs will soon be revealed.