Liv Boeree & Igor Kurganov Leave PokerStars
PokerStars appears to be experiencing nothing short of a mass exodus of player-expertise and brand personalities. The latest players to have announced what they have referred to in true tongue-in-cheek style as a “split-up” is none other than power couple Igor Kurganov and Liv Boeree.
Boeree, who had been a long-time member of the popular Poker brand, thanked her PokerStars family for the many years of togetherness and support and said on social media platform Twitter that the past 9 years had been nothing short of “wonderful years” filled with many “wonderful memories”. Kurganov, in turn, who had not been with the brand for quite as many years as his other half, described the PokerStars sponsorship experience as having been a “fun experience”. Kurganov made specific reference to the charity work conducted in partnership with reg-charity.org.
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Motioning Towards Celebs
PokerStars, on its own part, appears to be edging more in the general direction of associations being formed with well-known celebrities and even athletes and sports stars, as opposed to pros who may not be all that recognisable to everyday casual players just starting out.
The mass exodus witnessed over the course of the past 3 or so years included big pro-names like Daniel Negreanu, Jason Mercier and Barry Greenstein, to name but a few big names. And despite the fact that it makes business sense for the brand to be moving more in the direction of “pop-culture” figures, some of the exits over the years have been described by the operator as being significant losses in terms of talent. As far as female talent making Poker history goes, it would be hard to beat Liv Boeree by any which standard.
Both Were Great Assets
Boeree made a name for herself in the then largely male-dominated world when she won the 2010 European Poker Tour San Remo Main Event. By doing so, she became only the third woman ever to have won a European Poker Tour main event.
Boeree turned out to be everything but a one-hit wonder and went on to be named Female Player of the Year at the famous European Poker Awards for a superb run of three years in a row, spanning the period 2014 to 2016. Boeree boasts a record $3.9 million in live career cashes.
Kurganov, in turn, tops Russia’s all-time money list and has racked up a superb $18.4 million in live tournament career earnings.