Playtech Showed Resilience In Difficult 2020

By Ben Hamill - January 27 2021

Playtech Showed Resilience In Difficult 2020

Online casino software developer/supplier Playtech is a company that takes great pride in its history, achievements, and perhaps most significant of all, its resilience. Established in 1999, Playtech is a true industry stalwart, and certainly an experienced leader in the competitive world of iGaming and online casino software.

It is also a company that has recently had to adapt – along with the rest of the industry – to a precarious and completely new reality and set of circumstances. And encouragingly, Playtech’s most recent end-of-year update to their investors outlines its performance for 2020 as marked by ongoing growth, diversification, a drive to enhance company performance, and an absolute commitment to innovation.

All of the above has resulted in a scenario of Playtech now being positioned “ahead of market consensus” while exceeding initial expectations for the year that was.

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Several Jobs Well Done

Playtech’s success is clearly the result of a company that purposefully made the most of the bigger picture. Instead of focusing on a general decline in disposable income among its customers, the industry giant tenaciously forged ahead with its drive to enter the U.S. sports betting market. This special and rare feat the iGaming supplier achieved by way of all-new service and supply agreements entered into alongside Entain and bet365.

LatAm too, remained an important destination milestone on Playtech’s map for 2020. The industry leader expanded its Latin American territory and reach with the help of a partnership with local gaming business Grupo Caliente. Playtech also recently launched its Wplay product in Colombia, and on the Italian front, made progress in massive leaps and bounds as it continued to boost its Snaitech localised business division.

Leading By Example

Playtech’s final word to its investors for the year 2020 was a message of hope and of a positive outlook. The company confirmed that it remains well positioned for the implementation of further and additional operational strategies – an approach the industry giant says it expects will serve its purposes well as it looks toward a new year filled with new opportunities for growth.

The iGaming behemoth has proved itself exceptionally persistent at achieving its own goals and milestones – even in the face of one of the most challenging years in the history of company and the industry as a whole. Playtech’s competitors would do well to emulate the way in which the iGaming leader has been dealing with the curveballs it has had to circumnavigate, and to step into an unknown new reality alongside a company that has shown itself worthy of setting the pace. 

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