Playtech Ready To Launch New iOS Product Line
Multi-channel gambling games and operator-tech provider Playtech has announced that it now has its finger firmly on the pulse of the global industry’s regulated heartbeat in as far as games offerings relate to future availability, with specific reference to Apple’s updated App Store policies. The developer has announced that it is now ready to deploy its pilot native-first Playtech product line.
Changes to Apple’s App Store policies include a worldwide restriction on real money gambling games as well as Lottery-style games and applications developed in HTML5. Apple has said that only native-first games and applications will be run from and made available in the App Store come September 3rd. The looming deadline since has had casino operators and games developers scurrying about in a mad re-development frenzy ever since the announcement was first made only a number of months ago.
Playtech Went Native 3 Years Ago
But Playtech, it seems, has in fact been prepared for exactly such a contingency for some years now. The developer-supplier has said that it has been offering its customers a specialist native casino app for going on 3 years now, but that not too many have been queuing the passageways of the marketplace to take the brand up on its offer. But now that native applications are to become the new norm thanks to the latest guidelines announced by Apple, it (Playtech) has witnessed a “sharp increase” in interest in native casino applications.
Playtech’s native product line makes available various selections of games and a range of fully native gaming content. The product offering will enable mobile operators to build their own custom-compositioned native applications by making use of Playtech’s signature iOS software development kit.
Customers will also be happy to learn that Playtech has ensured full compatibility with all of the back-end support systems already being utilised by its customers, including its 360 operator-engagement platform and the BetBuddy responsible gambling application.
Playtech No Babe In The Woods
According to Playtech CTO Peter Mares, it all comes down to a situation of adapt or die. Mares said that despite yet another hoop to jump through now having been created by Apple, Playtech has, thanks to its vast and long-term experience in the world of iGaming, pre-empted the eventuality of Apple going full-on native, and is as a result ready and able to ensure that operators are able to continue and enjoy business as usual.