GVC Holdings Extends Microgaming Partnership

By Ben Hamill - February 03 2020
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The latest big story making casino news headlines is that games giant Microgaming has extended its existing supply contract with global sports betting and casino games operator GVC Holdings. GVC first partnered up with the gaming giant back in 2017. The initial contract enabled Microgaming to roll out its portfolio of top online slots to GVC’s sites operating in Spain, the UK, Italy and Belgium.

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The latest extended deal will involve Microgaming supplying online casino games and tools to an extended number of GVC’s online brands. It’s obvious that Microgaming is eager to cash in on the global sports betting market by launching its content on platforms tailor-focused on sports betting products.

Mutually Serving The Markets

GVC Holdings will in turn be in a position to fully capitalise on the gaming giant’s full-scope portfolio of leading online casino slots. These include Microgaming’s own in-house developed branded slots like Immortal Romance, Jurassic World, Thunder Struck II and the Lara Craft suite of themed slots.

But not only will GVC gain access to Microgaming’s own award-winning titles, but also to slots developed exclusively for the online gaming giant by its independent studio partners. Microgaming’s independent network of studio partners have achieved massive acclaim over the course of the past couple of years and have managed to publish some of the best-loved slots in the industry today.

The GVC Holdings Heritage

A leading market player in its own right, GVC owns various online as well as land-based casinos and gaming brands. The group is currently licensed in as many as 20 different jurisdictions. GVC is nothing short of a household name in gaming, and enjoys a heritage that is more than 250 years in the making.

Microgaming has detailed the terms of the extended relationship between the two parties by way of an official press release on its website and describes GVC Holdings as a “key partner” for the developer. Chief Operating Officer Andrew Cluclas has credited the ongoing success of the business relationship between the two parties with a shared commitment to provide regulated markets with content that is “immersive” as well as the makings of “entertainment-driven experiences”.

GVC Holdings has on its part said that Microgaming is just about the best team for the job for meeting the constantly evolving needs of players. The future for both brands looks even brighter now, and both players and operators are set to benefit from the extended deal.

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