Yggdrasil Welcomes True Lab To YG Masters

By Ben Hamill - May 09 2020

Yggdrasil Welcomes True Lab To YG Masters

Leading casino games developer Yggdrasil Gaming’s YG Masters program appears to be growing exponentially, with the latest partner to have been added to the esteemed initiative this week confirmed by the developer as independent games development studio True Lab. Now that True Lab has been incorporated into the YG Masters program, the team will have gained immediate access to Yggdrasil Gaming’s Game Adaptation Tools & Interface (GATI) platform of technology and business tools.

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All those incorporated into the program are instantly able to not only access and enjoy the full benefits of GATI, but also to proceed through the entire end-to-end design, development and distribution process involved in games development with the help of Yggdrasil’s award-winning technology. Studio partners also have full access to Yggdrasil’s entire global network of technology and development partners.

How It All Came Together

Yggdrasil last year announced having divided its development operation into three core divisions or arms. They are YG Masters (games development and distribution), YG Game IP (game IP licensing) and YG Franchise (platform IP licensing), and combined, they form Yggdrasil’s Publishing arm. True Lab, being a developer of online casino games and software, is specifically part of Yggdrasil’s YG Masters program.

True Lab is a subsidiary of the Malta-based True Flip online casino group. Its core business is that of designing HTML5 (mobile-friendly) games by applying unique mathematical models to the core design process. True Flip supplies games to a booming network of iGaming partners. Examples of top-notch titles developed to date by True Lab include Startup Valley, Mining Factory and Victoria Wild.

Yggdrasil Impressed By True Lab

Head of Partner Strategy and Sourcing at Yggdrasil Gaming, Stuart McCarthy, has described the honour of welcoming True Lab to the Yggdrasil family of partners as thrilling and an investment in future successes. He said that True Lab had impressed the industry with the latest games released by the studio and that it all now points to a successful future in content development. The true excitement of it all, concluded McCarthy, lay in helping True Lab realise its full potential as well as achieve all that the studio has shown itself so ambitious about achieving.

True Lab’s Chief Business Development Officer, Vasily Polynov, describes the upcoming journey alongside Yggdrasil Gaming as equal to having gained access to just about the most effective tools for business growth available to the industry today. Accelerated global reach has never been this easy and within reach.

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