New NetEnt Deals Promoting Brand Growth

By Ben Hamill - April 18 2019

NetEnt Adds To Offering With New Deals

Reputable online casino game providers are always on the lookout for that special product or service that makes their offering even more exciting to players – and according to experts, this often comes down to branding. Swedish giant NetEnt recently showed that they are key players in the iGaming space by unveiling their additions of two brand new products via a statement from CEO Therese Hillman.

NetEnt has seemingly come out in 2019 at full force, announcing a number of thrilling new brands for their games. The company has reportedly secured the exclusive rights to Conan the Barbarian, which will allow it to create unique slots in which players can slay their enemies while enjoying top winning potential and high quality licensed graphics as well.

The developer has also revealed that it will be producing an action-packed slot based on Black Sabbath frontman and metal legend Ozzy Osbourne. From this game, players can expect a rocking musical aspect to their gaming experiences, along with the charisma and antics for which Ozzy is well known.

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CEO Hillman Excited for the Future

Offering her thoughts, Hillman noted that at the start of the year, new brands were slow to be signed on, leaving everyone in anticipation for what would happen next. She noted that she thinks that Conan is an excellent brand and the perfect theme for a slot, but also praised the Ozzy concept, saying that it will surely be something “very special”.

Picking new brands from which to create exciting slots is something of a process, according to the CEO, although she says that it’s something her company is quite adept at. Just take Planet of the Apes or Jumanji as examples! She says that brand owners give NetEnt freedom to work with the brands in question, so when they are looking for new brands, they are searching for ones that they can work together with.

Focus on Improvement for NetEnt

Furthermore, Hillman added, her company can create their own twists for various brands, provided that they work in tandem to create the best possible product. With this in mind, she said, the brands have to fit, both with the concept of online slots but also with NetEnt and their team.

NetEnt’s future path will reportedly continue to focus heavily on games, and more specifically, making the best titles the industry has seen. Hillman says that her company’s operations are all about the games; coming up with innovative and market leading titles that stand the test of times. Now, she says, her firm is keen to improve its live mobile casino offering, along with all of its other key sectors as well.

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