NetEnt Secures Rights To Hell’s Kitchen Slot

By Ben Hamill - February 07 2020

etEnt Secures Rights To Hell’s Kitchen Slot

It’s no secret: expert casino games developer NetEnt is on a roll. It’s only been a matter of a couple of weeks since the Swedish developer launched its Serengeti Kings slot and already the team is onto its next big project for 2020. NetEnt has released official pre-release information about what is expected to become one of the most popular online slots of the year: Gordon Ramsay: Hell’s Kitchen.

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The new game will be entirely themed around the popular relative television show and according to NetEnt, is expected to completely “spice up” its existing portfolio of award-winning branded online slots. Not only will the game feature the celeb-chef’s most flamboyant catchphrases, but the slot will according to its creators even tantalise the taste buds in the process too.

16 Michelin Stars For Ramsay

That 53-year-old Scott Gordon Ramsay is one of the most impressive chefs the world has ever seen is no exaggeration. His Gordon Ramsay restaurants have managed to win an incredible 16 Michelin Stars in total, 3 of which are currently still held by Ramsay’s Chelsea, London, restaurant. The eatery has held onto the 3 stars ever since they were first awarded back in 2001.

That Ramsay is famous as well as influential is a given and NetEnt has said that it considers it a unique privilege to be able to create a game themed after the colourful Hell’s Kitchen big boss celebrity chef.

But not only does Ramsay star more than just a couple of reality-style entertainment show, but the Scottish chef also owns and part-operates a number of restaurants all over Europe and the Far East. Ramsay owns restaurants situated in the UK, Hong Kong, Singapore and the United States.

NetEnt Leads The Pack

NetEnt Director of Games, Brian Upton, describes celebrity chef Gordon Ramsay as “a true Rockstar of the restaurant world. Upton said that the fact that Ramsay is celebrated all over world as one of the best chefs ever is the secret to the success of the new slot, as this enables NetEnt to create a narrative that is both strong and full, as well as being tailor-made for top-notch real money entertainment.

But not only is Ramsay NetEnt’s first choice for a celebrity chef-style slot, the desire to interact with one another is mutual when talking NetEnt’s future relationship with the Gordon Ramsay brand. In fact, so high a regard is there for NetEnt among key world players, that the famous chef’s licensing agent, Global Merchandising Services Limited, describes the company as being “a clear leader in the online casino industry”.

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