NetEnt Kicks Off 2020 With FashionTV Deal

By Ben Hamill - February 10 2020

NetEnt Kicks Off 2020 With FashionTV Deal

Leading games and solutions provider NetEnt are on an all-out mission to continually diversify its portfolio. NetEnt’s Connect platform at the end of last added three new suppliers to its existing range of service providers. Games Inc, Scout Gaming Group and G are the first three outside suppliers to have signed up to offer their support services and tools on NetEnt’s Connect platform. And according to NetEnt, the fact that three more suppliers will be offering support and industry-specific solutions to the developer’s global operator partner network is sure evidence of the company’s commitment to diversify and grow.

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The three additional Connect suppliers enable NetEnt to now offer fantasy sports as well as scratch cards games to its operator customers. The mentioned offerings strengthen the existing NetEnt-Red Tiger portfolio in a significant way, points out the director of NetEnt Connect, namely Rob Fell.

Big New Collaboration Sealed

But Connect isn’t the only big thing for NetEnt right now as the developer-supplier recently confirmed having concluded a brand partnership deal with FashionTV. The deal will specifically allow NetEnt to create gaming content based on FashionTV Gaming Group’s smash-hit channel song, “I Want to be a Trillionaire”.

FashionTV Gaming Group reaches an annual tally of more than 2 billion viewers. Moreover, the famous song is adored by millions of fans all over the world. Now that NetEnt has acquired the slot development rights to the song from FashionTV, it too will be in a position to capitalise on the song’s popularity.

But the value of the association with FashionTV is about more than just a passing trend. The group has managed to build a diverse and far-reaching content and entertainment offering and one that is as much off-beat as what it is a breath of fresh air in the global entertainment media market. FashionTV’s unique understanding of brand engagement resonates perfectly with NetEnt’s own, according to NetEnt Director of Games Bryan Upton.

More To Follow

NetEnt is obviously banking rather smartly on future engagements with the FashionTV Group and chances are we’ll be seeing much more than a single slot born from the collaboration between the two companies.

Brand power has been NetEnt’s passion for the longest time and by partnering up with FashionTV, NetEnt will gain access to a world of brand-leveraging opportunities. Which is of course all good news to NetEnt’s global player base. Keeping the content coming is after all the leading developer’s forte.

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