Microgaming Welcomes Rootz Ltd. To The Fold
Leading casino software developer and distributor Microgaming continues to improve on its global reach. The developer enjoys the support of a rapidly expanding network of licensed operators, with the latest to have been welcomed to the fold being MGA-licensed operator Rootz Ltd.
Rootz Ltd will according to a recent official press release from the ranks of Microgaming, be offering Microgaming’s award-winning games on its Wildz Casino platform. The contract with Rootz is supposedly already in place and players are now welcome to head on over to the mentioned platform and enjoy everything that Microgaming has to offer in terms of top-quality casino gaming content.
Wildz.com is Roots Ltd.’s first official online casino brand. The operator was founded in 2017 and recently received the necessary licensing and permissions from the Malta Gaming Authority. It stands to good reason that it would have had its sights set on Microgaming as one of its top content providers. The developer-supplier has been around right from the start and is widely accepted as having operated the very first online casino ever.
Microgaming plays a leading role not only in development of the actual games, but also in the overall empowerment of other potential in the development sphere. The company is often praised for what it has managed to achieve with its independent studio partner program. The focus is on the development of those companies showing a particular knack for talent in global online casino development but at the same time aren’t necessarily capable of tapping into the big-boy market due to a lack of marketing and/or money resources.
No Doubt A Strategic Move
Microgaming’s games are engaging and rewarding and boast impressive player retention figures. The decision to incorporate the developer’s portfolio of games and sheer brand power with the new online casino platform is without a doubt a strategic one.
The edge is to be had mainly as a result of industry know how and offering to customers the types of games that are proven to be engaging as well as enjoyable. The Microgaming name is naturally connected to success in the online casino industry and most operators immediately look to Microgaming as a provider and top development partner when first starting out.
The Rootz brand will be afforded a major boost by association with Microgaming’s stellar range of games now available in its corner.