Microgaming Welcomes Aurum To Network

By Ben Hamill - November 29 2020
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Microgaming Welcomes Aurum To Network

Online casino games pioneer Microgaming’s independent game makers’ collective only continues to grow larger and more impressive. The latest new addition to the clan is specialist online video slots creators Aurum Signature Studios. Aurum, announced Microgaming this week, will become the industry leader’s first provider dedicated to the making of exclusively bespoke slots. They’ll develop titles featuring exciting designs and themes that will be unique to Microgaming online casino operators.

Aurum Signature Studios are established and recognised game designers in their own right – with over 20 games launched with operators around the regulated world to show for it. Along with an all-new range of bespoke online video slots titles, Aurum will provide the industry titan with a range of online slots target-designed specifically for distribution across Microgaming’s own global customer base.

The first Aurum title has in fact already been added to Microgaming’s exclusive network platform. A Tale of Elves is available just in time for Christmas – and promises to delight iGaming fans with several top acts and features, including Stacked Wilds and Free Spins.

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Aurum A Strong Addition

The entire premise of Microgaming’s independent game developers’ approach is ingrained in ensuring the crafting of iGaming content that is both varied as well innovative and different to everything else that’s being released into the online casino space.

Microgaming considers Aurum Studios to be a strong and significant addition to its network, said CEO John Coleman of the latest new studio addition. The expectation is that Aurum will help address the increasing demand for unique, personalised, and experience-rich game content, said Coleman.

Aurum CEO Madelein Özok is obviously very thrilled, not to mention honoured, by the opportunity to be in a position to link up with a company the sheer scale, size, and prominence of Microgaming. Said Özok, Microgaming’s scale and position of leadership will make it possible for Aurum Studios to reach more tier-one operators than what would have been possible in partnership with any other business partner.

The Microgaming Approach

Microgaming’s independent studio partnership program seeks to establish collaborations with as big a variety of casino game studios as possible. This, believes the industry giant, ensures that only the freshest game maker talent, most exciting of ideas, and most unique and creative creations are added to its network platform every month and year.

It’s furthermore a strategy Microgaming says it believes will ensure that the network remains at the very cutting edge of innovation and variety of iGaming content.

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