GVC Founding Member Of Diversity Project

By Ben Hamill - September 19 2020
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GVC Founding Member Of Diversity Project

Committed to the cause of creating and promoting diversity in the world-wide gambling industry, operator giant GVC Holdings has signed on as founding member of the “All-in Diversity Project”. The project will focus on promoting diversity across the industry, as well as fostering inclusivity and greater equality, the operator group has said.

The GVC group owns an extensive and certainly comprehensive portfolio of big-casino and sports betting brands. These include Ladbrokes, Coral, bwin, Neds International, Sportingbet, Foxy Bingo, Gala Bingo, partypoker, PartyCasino, and more. All of the brands held by the acclaimed group will work alongside the diversity-focused organisation and its individual members in an effort to support those efforts seeking to promote equality, fairness, diversity, and inclusivity in gambling, the group has confirmed.

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Joining The Ranks Of Champions

The project even before the addition of GVC consisted of quite the big-name ensemble, counting the likes of Paddy Power Betfair, Gaming Innovation Group (GiG), Caesar’s Entertainment, Scientific Games, and Bettson, among the founding members of its star-studded cast.

But the addition of GVC Holdings – being a multi-channel leader across several jurisdictions and global arenas – brings an array of special accomplishments to the table, said All-in Diversity Project co-founder Kelly Kehn of the operator-group’s involvement. GVC’s passion to lead and share with the industry its own code of best practices and truly unrivalled global perspective, said Kehn, will help give the organisation a leg up as it works toward the establishment of a more diverse and inclusive industry.

GVC Leads By Example

But GVC Holdings’ commitment to the causes of inclusion, equality (specifically, gender equality), and diversity has been a long time in the making. The group has for many years been running a large number of in-company schemes focused on promoting diversity not only within the industry, but also in the workplace.

The group in 2018 launched it Fair Play initiative – which initiative focuses on corporate social responsibility within the group’s own staff environment. Fair Play strives to develop a diverse and fully inclusive and also enjoyable workplace environment for all GVC staff.

And it’s an initiative that has over a period of time spanning as little as only two years achieved more than just a few incredible milestones. GVC’s 2020 Corporate Social Responsibility (CSR) report reveals that the number of female employees in senior positions now stands at an impressive 40.3 per cent. Also, employees from “ethnic minority backgrounds” now make up 21.1 per cent of GVC’s total staff portfolio.

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