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Google Set To Lift Online Casino Ad Ban

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Google Set To Lift Online Casino Ad Ban
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Google keeps the gate to the world of online advertising. This is no secret. And soon, as early as 2020, online casinos will be able to advertise their games and brands on the search engine in the US following a long-term ban. This is, according to a report compiled by EGR Global, a decision that is part of a greater initiative on Alphabet Inc’s part, to better align its advertising policies with the sweeping changes currently seen in the US gambling and betting landscape.

This is yet another example of how the legalisation of sports betting in the US is serving not only its own purposes, but also greatly benefiting the online casino games industry. The search engine giant recently published its updated advertising rules and policies and confirmed that it will going forward allow sports betting ads in Rhode Island, Pennsylvania, Iowa, Indiana and Montana, so as to allow for advertising in those states where sports betting has been legalised by state authorities. It also during the course of the online announcement, confirmed that it will lift the ban on advertisements containing sports betting and related content in Kenya, Colombia and also Nigeria.

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Google keeps the gate to the world of online advertising. This is no secret. And soon, as early as 2020, online casinos will be able to advertise their games and brands on the search engine in the US following a long-term ban. This is, according to a report compiled by EGR Global, a decision that is part of a greater initiative on Alphabet Inc’s part, to better align its advertising policies with the sweeping changes currently seen in the US gambling and betting landscape.

This is yet another example of how the legalisation of sports betting in the US is serving not only its own purposes, but also greatly benefiting the online casino games industry. The search engine giant recently published its updated advertising rules and policies and confirmed that it will going forward allow sports betting ads in Rhode Island, Pennsylvania, Iowa, Indiana and Montana, so as to allow for advertising in those states where sports betting has been legalised by state authorities. It also during the course of the online announcement, confirmed that it will lift the ban on advertisements containing sports betting and related content in Kenya, Colombia and also Nigeria.

Google Not Vested In Gambling

In August of this year Google Industry Head of Financial Trading and eGaming Chris Harrison emphasised the fact that Google would remain a tech-company and was not and would never be interested in becoming a provider of casino games.

Harrison said at the time that Google was constantly working on updating its advertising policies so as to align more effectively with whatever was happening in any given industry regularly making use of Google services and pages in order to advertise. Harrison also said that Google policymakers found it especially challenging to keep up with ever-changing state gambling regulations.

Never Just Black & White

Harrison elaborated about the internal processes followed by the tech-giant and said that Google’s decision to allow online gambling advertisements should not be viewed as “black and white” and that whatever decisions Google ultimately made, would forever be based on a proper consideration of the general opinions regarding gambling and online gambling in any specific state.

The most recent report therefore suggests that folks living in the states are now more than ever before, ready to if not fully embrace online gambling, then at least be willing to put a more liberal approach to the test. Google has confirmed that it expects the updated policies to be implemented by as early as the first quarter of 2020.

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