Fox Bet Launches In New Jersey

By Ben Hamill - September 06 2019

Fox Bet Launches In New Jersey

Popular online platform Betstars New Jersey will soon be no more. But it’s to be replaced by something bigger and much better: Fox Bet. If the name rings a strangely familiar bell than its because Fox Bet is the result of a partnership between Fox Sports and The Stars Group, and also the result of the very first time a major US media entity will serve as the official public face of a sports book.

Fox Bet will function alongside the remaining existing two Poker Stars platforms, namely PokerStars and PokerStars Casino. The two mentioned platforms will remain unchanged, confirmed The Stars Group in a recent press release.

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Major Acquisition Potential

The agreement was made possible thanks to Fox Sports having acquired a 4.99 stake in The Stars Group, worth $236 million in terms of the asking price that Fox had forked out for the privilege of part-ownership. The commercial deal between the two parties will remain in effect for the next 25 years, with the option of renewal after the initial period has lapsed.

The terms of the partnership offer to Fox a great many benefits, including the right to acquire up to 50% of equity ownership in The Stars Group’s US business ownership. Fox will have leeway up until the 10th anniversary of the current deal to exercise its right to acquire and buy shares. All acquisitions will obviously be made subject to regulatory approvals.

New Jersey is the place to be for anyone interested in sports and betting on sports and real-money wagering on sports is bigger than big in the state ever since wagering on single-item events was legalised in the US last year.

Next Stop: Pennsylvania

Fox Bet is all about presenting to viewers and bettors a truly interactive viewing experience, and to the extent and expertise that it isn’t available via any other broadcast offering in the United States. Various sports on-air celebrity personalities will be featured on Fox Bet, including Cris Carter and Nick Wright (First Things First), Lock It In’s Cousin Sal, Clay Travis, host Rachel Bonnetta and Todd Furhman, and also Colin Cowherd (The Heard) and famous NFL kick-off presenter Charissa Thompson.

New Jersey is head-to-head with Nevada in terms of sports betting revenue and so it’s not difficult to fathom why The Stars Group expects to break even with regards to its Fox Sports deal by as early as 2022. And what with Pennsylvania being next in line as a point of entry for Fox Bet, 2022 may prove to be a conservative milestone yet.

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