Evolution To Supply William Hill In The U.S.

By Ben Hamill - October 12 2020

Evolution To Supply William Hill In The U.S.

Already in partnership across regulated Europe, live casino content and technology supplier Evolution and sports betting and casino games giant William Hill have now entered into a similar supply deal in the U.S. Intended to eventually serve William Hill’s U.S. operations nationwide, William Hill’s live casino serving New Jersey will be up first of all for a specialist Evolution do-over, with games about to be live streamed from the supplier’s studio in Atlantic City.

Significant to note within the context of the exciting new link-up between the two gaming and entertainment giants is that William Hill’s US division is now officially the largest sports betting operation in all of the U.S. In Nevada alone, William Hill operates 113 race and sports books. In addition to Nevada, William Hill runs similar operations in garden state New Jersey, New Mexico, Delaware, Rhode Island, Florida, Mississippi, Iowa, Indiana, and West Virginia.

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As In Europe – So In U.S.

What remains now, said Evolution’s Malta chief executive officer Johan Nordstrom, is to help the bookmaking giant achieve the same stellar success as that enjoyed in regulated Europe. Nordstrom described the services and products offered by Evolution to William Hill in Europe as “stand-out” quality offerings, and offerings instrumental and central to the success of the bookmaker’s live casino operations. Evolution now looks forward to making the same levels of outstanding success possible and happen across the United States live casino market, explained the CEO.

Evolution’s intended acquisition of NetEnt at a rate equal to a 43 per cent premium of the market price per share has in the meantime attracted the attention and scrutiny of the U.K.’s Competition and Markets Authority (CMA). The organisation on September 22 launched an anti-trust probe into the live casino supplier’s offer to acquire the iGaming giant. The deal is thought to possibly infringe on certain competition and antitrust regulations in force in the United Kingdom.

Originally pegged to have been finalised by no later than November 2, 2020, the final outcome of the proposed take-over is expected to be somewhat delayed by the CMA’s investigation into the legality of the deal. 

Full Speed Ahead As Planned

Stockholm-listed Evolution (previously Evolution Gaming) has notwithstanding the antitrust probe continued with its intended rebranding process – a rebrand and re-name the supplier says will more accurately reflect the scope of its offerings, and in particular its state-of-the-art live studio design. Said rebrand has been launched specifically in preparation for Evolution’s merger with NetEnt.

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