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Selling Charity Lottery Tickets Online in Canada

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Canadian charities are benefitting from a new law that now allows them to sell their lottery tickets online. Canadian charity lotteries account for a significant portion of charitable revenues in Canada, but the charities, until now, have been hampered by regulations that forbid them from selling their lottery tickets via the internet. That means, in a day in which the main method of communication is facilitated via social media and other websites, charity lotteries in Canada have not, until now, been able to make use of this important tool.

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The proposal was presented in 2014 by the former government’s Minister of State (Finance) Kevin Sorenson and National Revenue Minister Kerry-Lynne D. Findlay. They announced that in order to allow charities to modernize their lottery systems and to reduce administrative costs associated with charitable lotteries, the Economic Action Plan 2014 would amend the Criminal Code to allow charities to sell their lottery tickets online. The system had not, until 2014,  allowed registered charities that conduct lotteries as part of fundraising to process sales via the Internet or to send the tickets electronically – the charities were obligated to conduct the sales manually and send tickets by postal mail.

In March 2014 Sorenson and Kerry-Lynne presented their bill to Parliament. In requesting the change they  stated “Each year, charities in Canada raise hundreds of millions of dollars to support worthy causes through lottery sales. However, outdated legislation forces registered charities across Canada that conduct lotteries as part of their fundraising to process and activate all sales manually, and then send customers their tickets by mail rather than electronically. The use of new technologies will allow charities to use modern e-commerce methods for the purchasing, processing and issuing of lottery tickets and issuing of receipts to donors…. allowing the use of new technologies could save millions of dollars each year in administrative costs for all Canadian charities that run lotteries. For example, the Heart and Stroke Foundation has identified significant savings in annual administrative costs related to the use of computers in its lottery alone. Charities will be able to use these savings to support their important work.”

The bill passed and is now in effect, though details differ from province to province, depending on the regulations of each province’s Lotteries and Gambling Corporation.

Support of Charitable Lotteries

Today many of Canada’s biggest charities raise funds through charitable lotteries which are open to charitable, not-for-profit organizations that work to relieve poverty, promote education, promote religion or work on other charitable purposes that are beneficial to the community.

Who Issues Charitable Lottery Licenses?

The National Alcohol and Gaming Commission (AGCO) works in conjunction with local communities to issue charitable lottery licenses and to enforce terms and conditions of the license. There is a Lottery Licensing Policy Manual which is supplied by the AGCO to municipal licensing officers to help them make decisions on eligibility for a lottery license, including the acceptable use of lottery proceeds. Fees for the licenses involve a percentage of the prize values. There are five types of lottery programs for which a license may be issued

    • Bazaars
    • Bingo events
    • Raffles
    • Break Open Tickets

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Some of the biggest Canadian charity lotteries which have gone online include:

Daffodil Daily Lottery

The Canadian Cancer Society Daffodil Daily Lottery has been funding Cancer research in Canada since the 1940s. The lottery brings in millions of dollars every year which is dedicated to cancer research. Some of the online services that the CCS Lottery website provides include the ability to buy tickets online and the ability to check tickets online. Alcohol and Gaming Commission of Ontario rules, which apply to charitable lotteries , enable individuals to order online tickets in which the total prize pool exceeds one million dollars. This applies to the Daffodil Daily Lottery.  The CCS’s Wheels of Hope 50/50 Raffle tickets may also be ordered online because, although the specific prize pool doesn’t reach $1 million, the Wheels of Hope 50/50 raffle is considered to be an ‘add-on’ raffle and thus, operates under the $1 million rule. Tickets for the Cash for Kids Calendar Lottery, in which the pool does not reach $1 million, may not be ordered online. As with other OLG products, the ticket buyer must be physically present in Ontario when he buys the ticket in order to win the prize, even if he’s purchasing the ticket online.

Shop For Charity

Shop for Charity is a new lottery sweepstakes that supports the Canadian Breast Cancer Foundation, providing money for research. The premise of this lottery is creative – Vancouver residents who purchase a bouquet of roses will receive one entry to the charity draw in which they can win a vacation package to their choice of destinations. Plus, of course, the person who enters the lottery gets to send his or her sweetheart a bouquet of roses. Orders are taken online, by phone or by mail. The order for the roses (red or white) is taken, a card is inserted into the bouquet and a requested delivery date is set. Together with the roses, the recipient will receive a Sweepstakes Draw Code. When the draw occurs, several lucky winners will win a trip worth up to $10,000, and the Canadian Breast Cancer Foundation will have several million dollars to add to breast cancer research.

SMD-Easter Seals

The Easter Seals and the Society of Manitobans with Disabilities runs an effective annual lottery in which the proceeds go to helping people in Manitoba with disabilities. These disabilities include people suffering from pain, problems with mobility and agility, challenges with hearing, seeing, learning, speech or memory, people who struggle with developmental or learning disabilities and people with chronic health problems.

There is a total of 12 draws plus the 50/50 BONUS draw for hundreds of thousands of dollars in prize money and give-aways. Ticket purchases may not.be facilitated online but it’s possible to print out the ticket order via an online form and then fax it or mail it to the SMD office. As with other lottery product wins in Canada, winners are required to allow the lottery organizers to publish their name, prize won and date of draw.

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I began reporting on Canada's land-based casinos in the early '90s when the casinos' popularity started to grow among both Canadian and foreign gamblers. Throughout over 2 decades of reporting, both for print journalism and TV news shows, I documented different casino trends, beginning with the small casino venues which popped up on First Nation Reserves and expanding to reports of deluxe casino sites which can now be found in almost every major Canadian cities. Today I serve as a confidant of Canadian casino owners and operators who look to me to help them decide where to build new casinos, which games to feature and how to expand casino entertainment options for Canadians. I was the first Canadian writer to identify the impact that the new cybercurrencies would have on Canadian casinos. This work has helped the casinos prepare for the new payment methods in a timely fashion.