Oregon Lottery Chooses SBTech As Bet Partner
The US state of Oregon could see a legalised sports betting market in full swing by September. Eager to launch a host of retail and mobile online products, Oregon State Lottery has contracted the services of sports betting tech giant SBTech to facilitate its state-wide betting operations. In addition to the retail and mobile products, the state Lottery also plans to implement specialised betting kiosks; a project that has been earmarked for early next year.
If Oregon wants to be ready for the go with sports betting by the time September arrives, it will have to make quick work of getting the necessary infrastructure and logistics in place. According to a spokesperson for Oregon Lottery, the operator is particularly excited about next year’s launch of the kiosks as these are expected to generate sufficient revenue in order for the Lottery to make larger contributions to state charities and beneficiaries without having to ask existing players to play more often or purchase more tickets per draw.
The Perfect Fit
The Lottery initially put out the invite for a partner a while ago already, but despite the fact that many applications have since been received, SBTech fit the bill of what the operator required in a sports betting tech partner in every conceivable way. One of the most important aspects of selection, and certainly the meeting of an important requirement, was that whoever the operator decided to ultimately partner with, had to be willing and able to do the necessary ground work in order for sports betting ticket sales to go live as early as September.
Bettor tickets in the state will only be permitted to be generated by equipment and machines owned solely by the Oregon State Lottery. As a direct result of this restriction, whoever hoped to be selected as official partner had to first prove that it possessed the necessary expertise to provide its services in conjunction with the existing hardware and tech owned by the Lottery. SBTech had apparently passed all of the stringent requirements with flying colours.
No Room For Error
The only thing that remains now is to launch the necessary preparation processes in the run-up to September 1st and to ensure that the initial stages of implementation run like clockwork. This is vital because the bottom-line processes will become the foundation on which the entire sports betting model is built.