Lottoland Launches Its Very 1st Sports Book

By Ben Hamill - January 15 2020

Lottoland Launches Its Very 1st Sports Book

Online Lottery betting giant Lottoland has confirmed having sealed a deal whereby the operator will for the first time ever be in a position to offer sports betting offerings to its customer base. Lottoland recently confirmed that as a direct result of its newly-confirmed partnership with sports betting service provider Altenar, it will going forward be in a position to not only offer Lotto-bets and online games to its players, but also a full range of sports betting products and services.

Lottoland’s new Altenar-empowered sports betting markets have already officially gone live in selected regions. The Gibraltar-based games giant intends on rolling out its complete set of entertainment and gaming offerings to the remainder of its member-markets over the course of the coming months.

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Customers Come First

Lottoland Limited co-founder and Chief Executive Officer Nigel Birrell said that the organisation’s excitement about being able to offer the additional betting service to its customers knows no bounds. He described the collective feeling as being “thrilling” and said that Lottoland’s customers are absolutely at the heart of everything that the brand does and that by incorporating a fully-functional and all-tiers-inclusive sports book into the service provider’s portfolio, the company effectively becomes a “one-stop shop for Lottery betting, gaming and sports.”

Birrell also elaborated some regarding the relationship between Lottoland and Altenar and said that by having a company and service provider with Altenar’s untouchable reputation on board and effectively in charge of and “at the helm” of the sports book and sports betting experience, affords to Lottoland the opportunity to keep on doing what it does best, which is to focus on unbeatable customer service, offering services and games at market-competitive prices and ensuring absolute ease of use of all products and offerings across the entire gaming and entertainment spectrum. Birrell said that “frictionless user journeys” complemented by absolute “market variety” would remain the main focus as Lottoland embarks on the next exciting leg of its journey.

Altenar Proud Of Selection

As for award-winning sports betting platform service provider Altenar, the trust placed in its expertise by an operator with the flawless reputation of Lottoland, is a true feather in the cap. Altenar Chief Executive Officer Stanislav Silin referred to being tasked with aiding Lottoland to realise its global expansion strategies as truly important; with Silin repeatedly making reference to the company valuing the trust put in its specialised expertise.

Silin concluded by saying that Altenar was looking forward to a long-term association with Lottoland.

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