Four Euro-Lotteries Combine Forces

By Ben Hamill - December 06 2018

Four Euro-Lotteries Combine Forces

A recent announcement published by European Gaming Media and Events confirming the details of a major cross-country Lottery pool is just the kind of news that’s needed to ensure that the year draws to a perfect close.

The official press release provided some details about a four-pronged shared resources partnership between Denmark’s Danske Lotteri Spil AS, Norsk Tipping AS, the official Lottery provider in Norway, Finland’s Veikkaus Oy, and the French Lottery provider, Francaise des Jeux.

These are, of course, all state-owned Lotteries operating in the Northern parts of Europe. According to the four parties to the agreement, coming together as a unit wasn’t a complicated endeavor, as they quickly realized that they all shared the same values and public interest goals.

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It’s All About Achieving More

The goal is to ultimately develop an entire range of liquidity games. The operators have said that the focus of the combined effort will be building a wider and more comprehensive games offering. The idea is that by pooling resources, a better digital offering can be created, as some of the elements hampering expansion will have been eliminated by the newfound strength in numbers.

By means of the official press release, they have also declared that they are hoping that by creating a combined offering, they will be in a better position to create a setting that is conducive to open innovation and increased transparency within the industry.

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We Are Stronger Together06

As for the logistics and business side of things, the operators have confirmed that the combined effort will be administered as a company with limited liability. Its operational hub will be situated in Hamar in Norway, and the man in the hot chair will be CEO Morten Eriksen.

Eriksen currently fills the position of Distribution and Digitization Executive Vice President for Norsk Tipping AS, and has more than 20 years worth of valuable experience in the telecommunications industry under his belt. Current CEO of Veikkaus Oy, Oli Sarekoski, will be assisting the newly appointed big boss in the equally challenging position of Chairman.

According to the new Chairman, it’s the nature of a rapidly evolving digital industry that has prompted the move. The logic behind the combined entity is one of being stronger together.

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