Bumble Launches Brand New Bumble Mag

By Ben Hamill - April 13 2019
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Bumble Seeks To Diversify Business With Magazine

The online dating industry is a million-dollar business, with more and more people turning to online dating sites and apps in order to make meeting their perfect match just a little bit less intimidating. But, as is the case with many other industries, the internet is now home to a fair share of options, and in order to gain the edge and hold on to it too, business owners are starting to get creative in an attempt to stay on top of things.

One such business is popular digital brand Bumble. Bumble is a well-known dating app maker and recently announced that it now plans to launch Bumble Mag, a magazine aimed at reaching new customers as well as to provide more services and information to existing users of the app. The magazine will be classed as a lifestyle magazine, and according to Bumble, will focus on a great deal more than just the typical dating app dynamic.

The main order of business, said Bumble, was to move away from being classified as just another alternative to Tinder.

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A Female-Centric Focus

The company has said that the magazine will focus on lifestyle issues and challenges experienced by women. Moreover, the aim is to provide a branded service that not only focuses on actual dating and dating advice, but on all aspects of everyday life.

Moreover, thanks to the magazine being launched and published in hard-copy print format, online as well as offline users will be able to benefit from the product. Bumble has said that it is intent on establishing an offline component that will function alongside its online brand.

Bumble won’t be the first to travel this particular road in business. Many other companies have realised the value of a more well rounded presence, including Airbnb (Airbnb Magazine, delivered by mail-order), Unilever’s Dollar Shave Club (Mel Magazine), and Facebook (Grow – a business growth magazine, to name but some of the more popular editions.

Satisfying Both Ends Of The Market

What’s more, the magazine also acts as an additional advertising platform for women-centric brands such as Booksmart and Ellevest, both of which will be participating as advertisers in the inaugural issue.

Print may be challenged by digital publications, but many people still prefer actual hard-copy products that they can touch and feel. Bumble, along with many other business contemporaries plan on satisfying that need, without having to compromise in any way on their digital legs of business. Print is in actual fact deemed to be complimentary to e-publications, as well as the other way around.

The first edition of Bumble Mag went on sale on April the 5th.

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