Covid-19 Takes a Bite Out of Apple

By Ben Hamill - April 07 2020

Covid-19 Takes a Bite Out of Apple

Apple’s appetite for cheap labour is starting to pay off. As in getting what they paid for. Despite various warnings by a hidden few Apple executives regarding the tech-giant’s unhealthy dependence on China as far back as 2015, Tim Cook and Apple have continued to bank relentlessly on China. Relocating some key operations to Vietnam would in fact have made for much relief in terms of the tech giant’s current dilemma, being that of several rather niggly manufacturing issues threatening future and ongoing supply in some bigger-than-niggly ways.

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But in the words of so many others in history, it now basically is what it is, and Apple is having to navigate a real run-around in a commotion to avoid nasty product delays. Global flight embargos have made it so that Apple’s technical team have been unable to fly to China for the purposes of overseeing the fabrication and test-assembly of the new iPhone prototype model.

Video calls after all only serve any particular purpose that far. Especially when its Apple on the other side of the webcam.

Some Saw This Coming

According to inside-info provided by an unnamed employee, the company has been fraught with concern over its current production cycle. Components, including camera building-blocks, are as a rule issued by no later than the month of April so as to ensure a timely on-schedule start of production by the beginning of China’s summer months, i.e. no later than the appearance of Bates’ darling buds of May.

What was initially referred to as pure operational genius on the part of Cook, is now looked upon as a failure to launch – a failure that has been unnerving investors for a very long time. And now that the coronavirus is threatening to completely derail the Chinese gravy train, Apple is on a sure-fire collision course with its third major setback in as many years.   

But Will There Be Money?

And it’s not only a global pandemic that’s threatening to add to the undoing of Apple’s monopoly of the industry. It’s a perfectly reasonable expectation that even if the pandemic were to have passed before the current year is out; something that’s beginning to look less and less likely; consumers won’t have all that much spending power at their disposal once Apple does manage to get its product out. Low demand for a flagship product is as a big a nightmare as a failure to produce that product in the first place.

The only remaining question appears to be that of whether or not Tim Cook will prove big enough of a leader to embrace the fact that the time for making excuses is officially over.