Relax Gaming Formally Partners With LottoLand

By Ben Hamill - February 27 2022
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Relax Gaming Formally Partners With LottlandRelax Gaming is a well-known development studio in the world of legalized iGaming, recognized for its impressive software contributions. However, it seems as if the company is taking things to the next level. It was revealed in an announcement that Relax Gaming is now officially partnered with gambling behemoth Lottoland. The arrangement involves the developer’s content being distributed by Lottoland’s online platform. Given that the platform sees around 15 million users a month, the partnership is certainly massively beneficial.

Though, the studio was certainly no small fish to begin with. It has a distribution platform of its own, thereby having some extensive reach. The company’s in-house programmes, Silver Bullet and Powered By Relax, currently distribute content to over 3,000 online casinos. Hence this is more of a case of one behemoth partnering with another.

Mutually Beneficial Arrangement

For Lottoland the partnership means adding a ton of new content to its online distribution software. 15 million users log on regularly, and all are expecting to play quality games. There is already plenty to choose from, but the selection will now also include a range of the added award winning content. Some of the hottest titles being added included are Temple Tumble, Money Train 2, and Snake Arena.

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Though, this is only taking into account content made by Relax Gaming itself. The deal includes games created by partnered studios, of which there are currently 50. Via Silver Bullet and Powered By Relax, the 50 smaller studios all provide their own creations for distribution, all of which is also being included.

All in all, it seems as if those really winning with the collaboration are the players who will have plenty more to explore.

Growing In A Competitive Market

Chief customer officer at Relax Gaming, Nadiya Attard, shared some thoughts on the development. She first said that her company has been looking to achieve major expansion, and that with this deal the goal is fully being realized. She elaborated that having content added to a major platform is especially good for visibility, given that new players will be getting the opportunity to experience content for the first time.

CEO of Lottoland, Nigel Birrell, shared thoughts of his own. He explained that he is always looking to partner with studios that not only make great titles, but that create experiences that complement the already existing catalogue. In that regard, he elaborated, the latest partnership is a dream come true. He concluded simply by saying that the new software is sure to meet regular player’s demands.

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