Cascades Casino North Bay Finally Open

By Ben Hamill - March 14 2022
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Cascades Casino North Bay Finally OpenGateway Casinos & Entertainment’s Cascades Casino North Bay is finally open for business. The exciting new legal and licensed gaming hotspot is the result of a massive $41 million investment.

Commenting on the grand opening last week, Gateway CEO Tony Santo spoke of how the project testified to the absolute resiliency of so many people over the course of the past two years. He said the opening of the venue marks a significant and long-awaited day for the gaming giant as well as the community of North Bay.

Santo also emphasised the gaming giant's commitment to responsible gambling, while adding that this was an essential part of the company's operations.

New Safe Gambling Campaign

Also new to the district is a recently launched campaign called "Think You'll Win?", which is a joint initiative between the Community Counselling Centre of Nipissing and the North Bay Parry Sound District Health Unit.

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Locals are now being reminded about the fact that compulsive gambling as a disorder should not be ignored or underestimated, and that people should be educated on the importance of learning how to gamble for fun only.

Commenting on the new initiative, community health promotor Justine Mallah said the driving force behind the campaign is the education of locals regarding the real odds of gambling. She referred to recent research indicating the many misconceptions held by players regarding the frequency and size of anticipated wins when gambling. She said people often expected to win bigger prizes that what were likely.

According to Mallah, the initiative has been many years in the making. She said the official opening of Cascades Casino North Bay and the rapid increase in online gaming in Ontario had necessitated the launch of the campaign in order for people to be properly educated.

"Shame" A Huge Challenge

A particular challenge for problem gamblers is that of admitting to having a problem, added Alan McQuarrie, who is the executive director at the Community Counselling Centre of Nipissing. McQuarrie said since problem gamblers often feel ashamed of their inability to control their habit, they try to keep their struggle a secret from their families, friends, and co-workers.

This "shame factor", he explained, is the one thing often keeping people from seeking help.

The obvious need for the campaign ties in perfectly with a statement made by Credit Canada in November last year. According to counsellors at Credit Canada, more and more people are beginning to blame their financial struggles on online gambling. The organisation at the time blamed instant mobile access for some of the problems experienced by compulsive gamblers.

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