William Hill Joins Forces with Iowa Casino

By Ben Hamill - January 23 2019

William Hill Joins Forces with Iowa Casino

In the latest sports betting news across the border in the USA, William Hill US has teamed up with Iowa’s Prairie Meadows Racetrack and Casino in a bid to make the most of wagering in the state once the activity has officially been made legal.

Bill HF2448, which was filed during the state’s most recent General Assembly, would have enabled licensees to run sportsbooks in IA, provided that the Supreme Court repealed its federal ban on such operators and their wares. And while the court did exactly that, the bill failed to make it into law – which is unsurprising, considering that it would have levied up to 22% in tax on adjusted gross earnings of over $3 million.

However, that hasn’t stopped Prairie Meadows from remaining hopeful. In a press release, the casino revealed that it had made William Hill its official sportsbook provider of choice, even though a new betting bill has not yet been filed for the current General Assembly to consider.

READ MORE: William Hill Wins Lawsuit Against FanDuel

Cutting Edge Services for Bettors

According to Will Hill CEO Joe Asher, his company is busy engineering a world-class sportsbook that will make Prairie Meadows the ‘best place to bet’ and watch sports games as well.

Should the desired bill be passed and approval from the Iowa Racing and Gaming Commission be granted, the UK bookie will be operating its wagering business on the Prairie Meadow venue’s fourth level. The operation will cover 8,600 square feet in total, and will also be situated right next to the establishment’s racing area.

To complement the new offering, a bar would also be opened to boast cutting edge video wall technology. This would create the perfect environment in which punters could view sporting events and gain real-time odds information for the purposes of live betting.

READ MORE: William Hill Trims Down On Digital Deadwood

Will Hill Continues US Expansion

Brad Rhines, the Senior Vice-President and Chief Strategic Officer of Prairie Meadows, has said that his company is excited to expand its resort offerings with a revamped Clubhouse that includes its racing center and the fresh William Hill sportsbook offices. Once the legislative process has been finalized, Rhines said, the partnership will provide many great sports wagering options to the casino’s guests.

The deal is the latest to be signed by Will Hill in the expansion of its US sports punting operations. Last September, the company teamed up with Nevada’s Eldorado Resorts, which runs venues in Iowa, Florida, Colorado, Missouri, Mississippi, Illinois, West Virginia, Ohio and Pennsylvania.

Earlier this month, the company also announced that it had settled its lawsuit against FanDuel, which used Will Hill’s sports betting guide verbatim on its own website. Proceeds from the case will reportedly be donated to problem gambling initiatives and – cheekily – creative writing courses at a local university too.

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