Sportradar Expand Local Marketing Services

By Ben Hamill - January 17 2019

Sportradar Expand Local Marketing Services

Popular sports betting platform operator Sportradar is proud to announce that it has expanded its selection of wagering services in Canada. The licensed supplier has done this by launching ad:s, its new complete service marketing solution created for use by online bookmakers.

The brand new service has incorporated numerous different marketing solutions that the data provider believes will help online betting brands develop more effective and efficient plans for punter acquisition and retention.

According to a press release accompanying the product launch, bookies that adopt the service will be able to access services such as search engine optimization (SEO), paid advertising tools, sponsorship consultancy, digital traffic networks, user experience and interface consulting, programmatic promotions, affiliate marketing solutions, and dedicated pop-up advert networks.

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Ad:s Added to All Media Products

As for how the new product will be integrated, Sportradar will embed ad:s in all of its media products. This will reportedly increase returns on advertising investments for its clients, leading to theoretical increases in new punter and regular punter numbers. The service will form part of the company’s Sports Media sector, with digital services manager Rainer Geier at the helm of the new operational unit.

According to Sports Media managing director Felix Geyr, ad:s will work across all channels, but his team is particularly excited by the digital proposition in which the in-game, pre-game, and post-game opportunities allow the company to create customized offerings for all of its sports betting clients, no matter their environments or sizes.

Sportradar has not yet clarified exactly when the service will become available. However, the launch has come at the same time as its undertaking of large scale expansion plans into America in order to take advantage of the nation’s thriving legal sports wagering market.

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US Expansion Plans Steam Ahead

Late last year, the company inked an agreement under which it became the exclusive supplier of betting data in the US to MGM and GVC Holdings’ joint business venture. This venture was recently rebranded as Roar Digital, but still has the data supplier in place as its online betting information specialist.

A few months earlier in July of 2018, the firm also managed to secure new investment funds from the local Canada Pension Plan Investment Board (CPPIB). Also on board as an investor was Silicon Valley headquartered growth equity company TCV in order to support its expansion plans into the USA.