New Animal Crossing A Nintendo Sales Driver

By Ben Hamill - May 11 2020
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New Animal Crossing A Nintendo Sales Driver

Animal Crossing: New Horizons proved a massive driver of revenue income in terms of actual sales registered for the period leading up to March 31st for Japanese video games giant Nintendo. Despite current market difficulties, Nintendo Switch sales were actually up 34% taking into account last quarter’s sales figures. This during a time renowned for having caused major disruptions to especially tech-production – a challenge Nintendo admitted to in so many words not all that long ago.

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11.77 million units sold up until March 31 factually means that Animal Crossing: New Horizons is officially the seventh best-selling Switch title released by the gaming giant to date. Not to mention that the reported figure accounts for only 10 days’ worth of sales data! And then there’s the matter of the at-least 13.41 million copies of the title sold during its first six weeks of market availability – a figure that in all likelihood means that Animal Crossing: New Horizons has officially bumped Pokémon Let’s Go! Into position number 6.

Content-Driven Hardware Sales

But sales figures relating to actual games wasn’t the only element of surprise. Nintendo shipped more than 21 million actual Switch consoles during this financial year alone. This figure beats sales forecasts by at least 3 million units. And as far as the year ending March 31st is concerned, the tech giant predicts that once all sales have been tallied, it will have shipped at least 19 million Switch consoles for the year in question. If this were to become a reality, Nintendo will have hit the peak in the life cycle of its Switch console.

In terms of actual money made, the increase in sales translates to a 9% increase in year-on-year sales revenue, bumping full-year revenue all the way up to 1.3 trillion yen (that’s an incredible $12.3 billion dollars).

Only Time Will Tell

Despite current circumstances remaining challenging, Nintendo states in its financial report that it does appear as if the delays in shipping and production are slowly beginning to improve and recover. The procurement of actual components required during the manufacturing process does however remain a real and current challenge, said the company. In the event that current circumstances continue to prevail, product supply may eventually draw the shorter straw.

If the return of employees to the office and to full-scale operation and production were to be delayed for much longer, Nintendo warns of a possible deeper impact in terms of product availability.

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