No Politics For Nintendo’s Animal Crossing
Welcome To Biden HQ
Those who have been playing the game in the lead-up to the November 3 U.S. Presidential Election may have noticed the appearance of virtual headquarters belonging to the Joe Biden campaign.
Biden HQ, described by Director of Digital Partnerships for the Biden-Harris campaign, Christian Tom, as an Animal Crossing: New Horizons island where supporters can rally together to connect with the campaign also on gaming platform, was easy to spot thanks to the town hall flag donning the Team Joe logo. There were more giveaways: campaign flyers scattered across expertly paved streets, a Biden-themed amusement park, and even in-game merchandise exclusive to the Animal Crossing platform only.
What will have crawled under the games maker’s skin would have been not so much the ice cream, trains, aviators, or even the pomp and swag with which it had all been presented – but the several features calling voters to mobilize and vote for the Biden-Harris campaign.
Leave The Politics Out Of It
Notable rules and restrictions include:
• Users are to refrain from content considered age-inappropriate, vulgar, discriminatory, or in any way offensive.
• No false information may be shared about any person or business.
• The game may not be used as a marketing tool directing people away from the game and onto external sales pages.
• No financial benefit may be enjoyed from using the game.
• Most notably: individuals and brands are to refrain from involving politics and/or bringing it into the game.