Nintendo Price Hikes Don’t Affect Sales

By Ben Hamill - February 24 2021
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Nintendo Price Hikes Don’t Affect Sales

Japanese games-maker Nintendo really only has to build it in order for us to buy it. This has been the message that's rung loud and clear - and continues to do so as prices continue to hike, and Switch titles continue to achieve record prices as well as sales.

Case in point: when The Legend of Zelda: Skyward Sword first launched for Wii back in 2011, it was priced at a fairly reasonable $49.99. This week, however, Nintendo announced that the price-tag clamped on a new remastered version for Switch would be $10 more – that's $59.99 for the same game, a decade on. That's also a dollar added to the price tag for every year gone by since the game was first released.

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It's The Nintendo Way

The fact that Nintendo fans let out a sign of resignation as opposed to an expletive is without a doubt a big part of why the games-maker is even happy to continue hiking its prices almost unchecked – even for re-releases of older games. Even though Skyward Sword, which is a Wii game already a decade long in existence, is $10 more expensive than what it was when it first hit our screens 10 years ago, we'll continue to come up with the going rate.

It's been very much the same situation with Mario Kart 8 Deluxe, which is nothing more than a port-repeat of a Nintendo Wii U game that, even though it launched 4 years ago, has not dropped a cent in price. The game still sells for the original (full) price, even now – as does The Legend of Zelda: Breath of the Wild and Super Mario Party.  

We Don't Like Paying – But We Do

It's not as if anybody enjoys paying the same for a game nearly half a decade on, or even more for a re-release on a compact and mobile platform – it's only that despite it feeling "wrong", we've come to expect this sort of thing from Nintendo. Also, we continue to whip out the cash when required.

But perhaps the reason behind our unusual willingness to spend the dough is because of a realisation that we're getting what we pay for. Mario Kart 8 Deluxe, to name a single example in a bucketful of more just like it, has to date sold more than 33 million copies. This has earned Nintendo an incredible windfall. And the fact that the game remains a top seller, including the fifth best-selling title on the Nintendo Switch Shop and Amazon's ninth best-selling Nintendo Switch game overall, is perhaps testament to quality and entertainment fully justifying price tag.

And really, it does. We're willing to pay for it, after all.

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