iSoftBet Officially Launches In-Game On GAP

By Ben Hamill - April 11 2019

Exciting New In-Game GAP Tool From iSoftBet

Creating a truly unique and personal gaming experience is what iSoftBet’s award-winning products are all about. Of late, the iGaming giant has been focused on the design of new tools aimed at boosting operator revenue as well as player satisfaction; by all counts, a difficult balance to strike.

The company has officially launched its new In-Game solution tool, and has confirmed that it’s been successfully ported to its Games Aggregation Platform (known industry-wide as GAP). The tool is marketing-centred and aims to boost player loyalty as well as player retention. Competitive markets demand competitive solutions and it’s no longer good enough to simply rely on the luck of the draw when it comes to building and expanding a customer base.

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Serving A Dual Purpose

According to a press release issued by iSoftBet, In-Game is a complete turnkey solution as a promo-tool as well as being a quality-boosting tool. Operators are exceptionally keen on workable solutions that don’t require extensive management and administration on their part, as this only eats into what little time remains to focus on quality control and regulatory compliance even more.

In-Game is not only fully compatible with all of iSoftBet’s own games and products, but also with the complete range of third-party games listed on the GAP platform. What’s more, the new tool runs inconspicuously in the background, with players being none the wiser of its existence. It doesn’t interfere at all with the basic entertainment value of the games, which makes for a much more intuitive gaming experience in general.

A Personal Milestone

According to Michael Probert, iSoftBet’s Chief Commercial Officer, In-Game is a personal milestone of which the company is exceptionally proud. Probert said that to his mind, he was confident that In-Game is just about the best gamification product available on the market right now, and nothing short of a game-changer in its own right.

The tool was introduced for the first time earlier this year at ICE London 2019. According to the company, it turned out to be a big hit. Operators attending the expo expressed a lot of interest in In-Game, especially since it offered unique new possibilities with regards to boosting loyalty rates. There has been a major shift in focus in the global iGaming industry, with online operators progressively moving away from loyalty bonuses and more towards quality experiences; a move necessitated by regulators continuously clamping down on special incentives.

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