Lightning Box Enters North American Market
Thanks to the expansion of an existing agreement between SG Digital and specialist slots developer Lightning Box, the latter is now in the very fortunate position of being able to extend its global presence by entering brand-new territory. Lightning Box-developed games and slots will in future be made available to operators in North America.
New Jersey is considered to be the new land of milk and honey, especially since the state won its fight against federal government and is now the sportsbetting capital of the country. As a result, the state’s overall casino offering has received a major boost, and Lightning Box will now be able to cash in on all of that in a big way. Some of their platinum games include Jackaroo Jack, Astro Cat, and Respin Rhino.
A Top Performer In Europe
According to Dylan Slaney, the games developer is one of SG Digital’s top performers in Europe’s demanding online casino industry. The expectation is that it will be a situation of more of the same in North America. To this end, Slaney is convinced that Lightning Box is well equipped for the job at hand.
Slaney said that the most exciting bit of all was the fact that the deal once again reiterates the global service that SGD is able to deliver to its customers. The variety of content on the go is simply astounding, and when talking industry demands, variety is exactly what player’s want. It’s what drives the industry ever forward and it’s what keeps players playing.
More Similar Deals For SGD
The agreement with SGD isn’t the first of its kind for the developer. Lightning Box recently concluded a similar deal with Penn Interactive, as well as a full integration with High 5 Gaming, which has enabled the company to take on more development projects and expand its existing product offering even further. But it’s not only online players who have reaped the rewards of the developer’s involvement in the Americas. Land-based players too, have been able to access their games thanks to supply partnerships with companies like Incredible Technologies and Everi.
Managing Director and co-founder of Lightning Box, Peter Causley, says that it is the journey from being a purely land-based provider in the American regions, to becoming a full-scope service provider in the online arena as well, which is the most exciting element of the new partnership. Causley said that SG Digital is perfectly situated in order to be the in-road into North America as well as Canada.