15 More Gambling Markets Added To Play Store

By Ben Hamill - February 01 2021

15 More Gambling Markets Added To Play Store

Google has announced an important upcoming change to the gambling terms of its Play Store. From March 1st, Google will allow real-money gambling apps to be downloaded in an additional 15 countries – including the U.S., Sweden, Japan, Germany, Canada, Australia, Belgium, Mexico, Finland, and Spain.

The latest announcement has been welcomed by industry leader and design studio Degree 53, while the group was quick to issue a word of caution to developers, urging them to keep a close eye on all future updates that may or may not impact the design and UX requirements put into place by the search engine giant. According to a spokesperson for the group, it remains to be seen whether Google will implement new rules regarding UX and design, which if it did, would be a move similar to that of Apple in terms of so-called container apps.

The group furthermore advised developers to try and future-proof their apps and software as far as possible so as to ensure long-term compliance as well as customer satisfaction.

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Local Gambling Laws Still Apply

According to information contained in Google’s updated real-money gambling app policies, app-developers will still have to comply with the gambling application processes for their respective jurisdictions and marketplaces. Specific application processes will have to be fulfilled for every region applied for, confirmed the industry giant. This means that all gambling laws and applicable industry standards will have to be adhered to for whatever the jurisdiction applied for.

Google also issued a stern word of warning to developers regarding apps found to be overstepping the legal boundaries of their gambling licence(ses). Also, all real-money gambling apps will have to be registered as containing Adult Content. This information must be displayed as part of the user information on responsible gambling. Users must agree to this prior to downloading the app, and the information must be displayed in a clear and visible manner, said Google.

Progress In Leaps And Bounds

The latest announcement is a significant step forward for Google, for real-money gambling app developers, and for online casino operators. Google has since 2017 permitted access to real money app downloads via its Google Play Store, but only for users living in the UK, Ireland, France, and to a limited degree, Brazil. Users from Brazil were only permitted to download Lottery and horseracing betting apps licensed directly by the state.

The result has been that most Android users have elected to download real-money apps directly from online casino operators instead.

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