FlowPlay Launches Gamers vs. Cancer Charm
All throughout the month of October players frequenting American games developer FlowPlay’s Vegas World will have the opportunity to buy a special American Cancer Society-branded in-game charm. The special initiative was launched so as to raise money for the benefit of supporting the society’s cause and will remain active for the duration of Breast Cancer Awareness Month.
FlowPlay product-owns an entire range of virtual world games, but Vegas World remains one of the Seattle-based tech company’s most popular games. The game provides gamers the opportunity to interact with a virtual casino experience and includes slots, Roulette, Blackjack, Baccarat, etc., but all without any financial risk to the player. The game was developed on the free-to-play concept. Players will be able to support the breast cancer awareness cause as well as patients fighting breast cancer by purchasing a “Gamers vs Cancer” charm.
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The Bigger Picture
This isn’t the first initiative of its kind spearheaded by FlowPlay. Earlier this year its gaming community raised a fantastic $50,000 for the benefit of the American Cancer Society. What’s more, the developer has to date raised in excess of $175,000 in favour of the society. And needless to say, FlowPlay isn’t showing any signs of slowing down on the support, with more similar initiatives planned for the future.
When asked about the motivation behind the campaign, FlowPlay CEO Derrick Morton explains thatVegas World players have gone above and beyond on the support front whenever initiatives of this nature have been launched in the virtual casino world. Morton said that this clearly indicates that members of the FlowPlay community have a collective passion for providing aid and relief to those living with breast cancer.
75M Active Users And Counting
FlowPlay currently has 75 million active users registered on its database. Morton and co-founder Doug Pearson launched the multi-platform development giant in 2007. Morton has a strong acumen for mobile gaming technology, having previously spent three years of his working life at RealNetworks in the capacity of manager of mobile games.
He brings this acumen to the FlowPlay in a strong and commendable manner that has led to, with the support of Chief Technical Officer and co-founder Doug Pearson, the development of a large selection of virtual world games. FlowPlay prides itself on offering games to players from all walks of life.
FlowPlay has in addition to Vegas World, developed a game called ourWorld; a type of lifestyle virtual world for teens. ourWorld has more than 200 mini-games built into its main framework.