The Avengers Video Game Is Finally Here
Two years have lapsed since Disney’s Marvel Entertainment first announced an official partnership with Japanese games development giant Square Enix. And now, some twenty-four months on, the gaming community at long last gets to enjoy the fruit of that association’s labour: the long-awaited Avengers video game is finally live on PlayStation 4, Xbox One, PC, and Google’s Stadia.
$60 will get you in and playing a story mode that reportedly lasts about a dozen or so hours. But not unlike the commercial model followed by Blizzard’s World of Warcraft, in-game transactions for certain cosmetic upgrades are available from the game’s digital stores available on the respective platforms. And once you’ve done a play-through on the base game storyline, there’s always the multiplayer mode that allows you to play online alongside others.
The developers of the game are reportedly planning on giving the Avengers game a “Fortnite”-like approach and treatment, meaning that continuous updates and more content will be made available as time progresses. The idea is to keep the game evolving for years to come.
Developing A Brand
The ongoing content development model is obviously a complete departure from how developers used to approach the video games model. It used to be that a physical copy of a game was purchased, where-after the player would get to go through the motions of playing through the storyline until the game was won.
The “new” games development model allows for the continuous development of a storyline and even of more stories and characters being introduced into the plot as existing storylines unfold. The new approach is overall a much more effective way of building a video games brand than that followed in the past.
It’s A Fighting Start For Disney
Whilst it’s true that Disney hasn’t had a great deal of success with multiplayer games in the past – think Marvel Heroes and Toontown, both of which were eventually shut down and discontinued – it’s at the same time also true that the Avengers franchise is a whole new ball-game and a much stronger brand to start with. The “Avengers: Endgame” film was after all the only film ever to have raked in US$1 billion+ in its opening run at the box office.
Despite a few bugs spotted to have been present during the early preview of the game, the new Avengers video game is and remains a fantastic extension of the Marvel Cinematic Universe, says Joost van Dreunen, who is the founder of video game investment firm New Breukelen. And even though gamers won’t find big-name Hollywood stars dressed up as the likes of Captain America, Iron Man, Thor, etc., all of the outfits, styling, and even the characters’ quips have been integrated as-is into the video game.