Atari Partners with Unikrn Inc.
Californian electronic entertainment industry megalith Atari has announced a partnership with Seattle-based esports giant Unikrn Inc.
Via its thriving cryptocurrency ecosystems, Unikrn will help speed up the integration of the new Atari Token within the video game industry. The former’s crypto technology and skills-based wagering opportunities will be at the latter’s disposal via Unikrn’s patent-pending UMode platform. In return, Atari has granted Unikrn access to its highly sought-after games catalogue, including the likes of Asteroids, Centipede and Pong.
From Arcade Coins to Cryptocurrency
The Atari brand, which rose to global prominence as a pioneer of arcade, video and computer games, has come a long way since it was founded in 1972. Back then, as 70s and 80s kids will know, players used metal tokens to access arcade games and the chance of winning more tokens with which to buy prizes.
The Atari Token is, in a sense, today’s incarnation of those old coins. Set to launch in September, the Atari Token is a cryptocurrency built using Decentralised Ledger Technology and the Ethereum protocol (ERC20). It is primarily intended as a form of payment for the video game industry, with aspirations of further interactive entertainment applications if all goes well.
Atari describes the item’s value as manifold – spanning from the facilitation of smart contracts to the expansion and protection of in-game monetisation and assets. The firm explains that its aim is to create a token that is reliable, easy to use, safe, liquid, and universal.
In an official statement, Atari CEO, Fred Chesnais expressed the firm’s enthusiasm over the Unikrn deal. He said that Atari are thrilled to have forged another crucial partnership that will support their journey into the cryptocurrency and blockchain-based entertainment world. He added that Unikrn’s thriving ecosystem was ideally positioned to provide Atari Token holders with additional utility and value. Additionally, Atari is able to bring their classic arcade brands to the ecosystem and will offer Unikrn’s community easy access to familiar-yet-new gaming content. Essentially, it’s a win-win deal all rouond.
Wagering to Drive the Game Industry
Rahul Sood, who helped co-found Unikrn Inc. in November 2014, is equally excited about the partnership with Atari, especially in light of the trajectory he anticipates for the game industry.
When commenting on the deal he said that both Unikrn and Atari are pioneers in the gaming industry and they’ve helped to change the world with their creativity and innovation. Sood said that the brand knows that wagering will be a major contributor in the gaming industry’s future development, and they cannot wait to share the benefits of the new partnership with Unikrn’s ever-growing community.
The Atari Token is set to launch in September and is available for pre-sale via standard cryptocurrencies including Ethereum, Bitcoin, Bitcoin Cash, and Litecoin.