Atlantic Lottery Corp’s Online Migration Causes Job Cuts

By Ben Hamill - June 29 2020

Atlantic Lottery Corp’s Online Migration Causes Job Cuts

The Atlantic Lottery Corporation says that a shift in favour of digital gaming has been the main catalyst behind its decision to lay off about 9% of its work force, or 61 employees. Folks not being permitted to enjoy in-person gaming entertainment has, according to the Lottery gaming and entertainment supplier, taken a significant toll on the scope of its operations across the board. In fact, Newfoundland and Labrador were one of the first provinces to enforce a moratorium on the sale of Lottery tickets in stores. The use of VLTs were also banned in the province in March.

 The majority of the job-casualties were in New Brunswick (43), followed by Newfoundland and Labrador (7) and Nova Scotia (7). Last on the list of layoffs are workers stationed in Prince Edward Island (4).

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The Future Is Digital

The push towards digital gaming, an action initially regarded as supplementary, is according to ALC president and Chief Executive Officer Chris Keevill, a move that has since become more permanent by nature. The ALC, said Keevill, is currently transforming its scope and nature of business in such a way that it will ultimately become focused intimately on the customer and 100% able to meet the expectations of players. Digitisation and quality online entertainment are crucial if the interprovincial gambling corporation is going to compete with illegal foreign operators competing within the same space as the ALC.

The layoffs are the result of one of the first major decisions executed by Keevill. He was appointed president and CEO of the ALC in April.

Historically Profiting ALC

Headquartered in Moncton, New Brunswick, the ALC is joint owned by the Atlantic provinces. The corporation is a major employer providing work to nearly 600 people across New Brunswick, Prince Edward Island, Newfoundland and Labrador, and Nova Scotia.

According to its latest annual financial reports, the ALC in 2018-2019 generated profits well in excess of $422 million. It should also be noted that this had been the fourth consecutive year the corporation had seen more than $400 million in profits generated over the course of a single 12-month period.

Prime Minster Justin Trudeau has in the meantime declared the time right for a public look into the state of the federal government’s financial affairs and has promised a “snapshot” view of federal finances during the July 8 convening of the House of Commons. Trudeau has expressed the hope that a measure of insight will prove valuable to the public as it will reveal the scale of government’s attempts to stave off major financial disruptions.

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