Woodbine CEO Pledges to Retired Racehorses

By Ben Hamill - November 16 2019

LongRun Thoroughbred Retirement Society (LRTRS) is set to see contributions pouring in from across Ontario thanks to CEO of Woodbine Entertainment Jim Lawson. The chief executive recently expressed his support for the racehorse retirement association, and has pledged to match all online donations made between now and December 31 with the assistance of the Join Jim Project.

Local horses and dedicated horse racing fans across the Canadian province will already know the thrill of watching live thoroughbred racing on a luxury regional track. Horses of all ages and breeds have the opportunity to compete with their rivals, while human spectators place their bets and enjoy the action alongside their loved ones.

With that said, these horses have a limited career span for live horse racing, which is normally followed by retirement and a search for an adoptive family. The LongRun Thoroughbred Retirement Association aims to find ex-racing horses accepting and caring homes in which they will be treated fairly and well, ensuring the rich lives they deserve. CEO Lawson recently announced the official launch of his Join Jim campaign to aid in this process.

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Make Financial Donations Online

Those who are passionate about the futures of retired racehorses can now make their financial donations online through the charity’s authorized website. Each person can contribute as much as they wish, and their donations will immediately be doubled thanks to Jim Lawson’s generosity. The Woodbine Entertainment CEO will match every online donation made up to a maximum of CA$15,000.

This fantastic campaign will remain in place until the end of 2019, including over the festive season. It is expected that Canadian thoroughbred enthusiasts will contribute even heftier sums around the Christmas season, contributing to Lawson’s matching donation pledge. The CEO also noted that contributing to the cause could serve as a great Christmas gift to someone who cares deeply about the well-being of racehorses.

LongRun offers a range of gift letters and a premium LongRun 2020 calendar for those who aim to donate to the charitable organization in someone else’s name, making the experience even more memorable. Proceeds from the sales of other merchandise such as hoodies, t-shirts, and Christmas cards will also go towards the charity’s operations.

Woodbine Park Introduces New Races

At the same time as Lawson’s announcement, Woodbine Mohawk Park has just approved 2 new wagering options for standardbred racing fans.

The first betting-related change at the Park was based on creating more wagering opportunities. Within a few months, fans will be able to wager on events involving 9 horses embarking and scoring from the second tier. Woodbine Entertainment Group says this will ensure better wagering incentives in the future. The second new betting deal will feature 11 horses.

The all-new race will take place nightly at a distance of 1 3/8 of a mile, making it a gentle one for the horses involved.

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