The Stars Group Awarded Swedish Online Licence

By Ben Hamill - December 28 2018

The Stars Group Awarded Swedish Online Licence

It’s official: PokerStars parent company, The Stars Group (TSG), has just been welcomed into Sweden’s newly regulated online gambling fold. The Stars Group, together with four other operators, have become the latest operators to have received licences to trade in Sweden’s online gambling sphere once the re-regulated market opens its doors on January the 1st, 2019.

Sweden’s gambling regulator, Lotteriinspektionen – soon to be renamed to Spelinspektionen – made the announcement of the brand’s inclusion late last week. According to the terms of the new licences that have been issued, TSG subsidiary TSG Interactive plc. will be permitted to offer online gaming as well as sportsbetting services to Swedish nationals come the new year. The services will be offered by all of the domains affiliated with the company, namely PokerStars, Full Tilt, and BetStars; all proprietary brands.

The remaining four operators to have made the cut are Expekt Nordics Limited, Malta-based Betway Group and Tipwin, and Malta-based Mandalorian Technologies Limited. Mandalorian Tech Ltd. plans to offer online casino games only, and will be utilising its and sites to do so.

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23 Approved To Date

To date, a total of 23 new licences have now been issued by the Swedish regulator, with the initial batch of 16 licensees already announced during last month. Operators were required to lodge a daunting set of supporting documents including various proofs of compliance. Getting in on Sweden was definitely no easy task.

Those who have made the cut certainly deserve to have done so, and the regulator has been quite frank about the fact that only the best in the business need apply. To have been selected as one of the approved few is a major feather in The Stars Group cap. Not that we would have expected anything less from the Canadian home-grown brand.

Drawing Business Ever Closer

The regulator announced earlier on that it had received a total of 70 online applications, as well as an additional 25 applications that were for land-based business operations. Despite the strict clearance and approval processes, the Swedish government has this time round approved a more liberated set of rules; a decision that has been applauded the world over.

A wide range of online gambling products has been approved as well as a reasonable 18% tax structure as far as online games are concerned. Government has said that it hopes that this will act as an incentive in order to channel online gaming activities towards the Swedish market.

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