Playtech To Open First Live Studio In US

By Ben Hamill - April 01 2021

Playtech To Open First Live Studio In US

Award-winning games maker and live casino provider Playtech has secured the lease for its first live casino studio in the U.S. The industry giant announced on Monday that it has secured a long-term property least in Michigan state, from where it will broadcast its live casino games in the United States.

Although Playtech has not yet revealed any details regarding a possible operational date, it has confirmed that it will emulate at its Michigan studio the same cutting-edge video and live casino games streaming technology that has made of its Latvia-based studio such an enormously incredible success. The gaming giant furthermore plans to dedicate specific live dealer tables to specific operators. These will be rolled out alongside network-available live games tables. Live content will be made available for both the retail and the online sectors, Playtech has confirmed.

Playtech’s Michigan-based live casino studio will be situated in Southfield, which is a city that is quickly becoming a booming technological hub.

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Michigan Only The Start

Playtech’s goal is to ultimately work towards US-wide expansion. The idea is to eventually provide software and live casino tech and services to every regulated state in the country.

To this end, the star provider already has a foothold in gaming and sports betting capital New Jersey. Playtech in February closed a multi-state deal alongside Parx Casino, which allows the provider to supply the Parx Online Casino brand with several products and services from its IMS Platform. Playtech’s New Jersey presence is currently powered by gaming content supply deals with Bet365 and BetMGM.

Local Means Elegant

According to Playtech Chief Operating Officer Shimon Akad, the gaming giant’s new Michigan studio is being developed and designed in such a way that will become one of the provider’s more sophisticated and elegant studios – and a live casino broadcasting hub specifically tailored for the US market. Playtech’s new Michigan-based studio will represent premium entertainment and cutting-edge innovation at its very best, said Akad.

Live casino games have experienced a popularity boom in recent years. The live casino experience enables online gaming enthusiasts to experience the Full Monty of premium casino experiences right from the comfort of their own homes. To date, it’s been an industry largely dominated by live casino pilot provider Evolution, who runs live casino studios in New Jersey as well as Pennsylvania, and with a Michigan studio on the way.

Live casino providers wanting to provide studio streaming services in the U.S. must own and run a studio in each state it wants to serve.

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