Pariplay and 777.be Announce Working Partnership
Some days have big online casino news and some days bring small news. Today the news is very big indeed: the world-renowned online casino 777.be is joining forces with Pariplay, a leading provider of gaming platforms and other solutions for online casinos. The working arrangement between Pariplay and 777.be will go through iSoftBet as the latter’s existing arrangement with 777.be will merge with its newer arrangement with Pariplay. This constitutes an aggressive marketing and branding move by all three sides of the story as they pursue the newly regulated Belgian market.
This is big news because it shows that Pariplay will aggressively seek affiliations with top online casinos even in countries such as Belgium that have recently gone full force into regulating online casinos. Regulation through governmental agencies generally results in lower profits to the casinos and their suppliers.
This reality puts a special demand on all sides in the online casino equation to streamline their operations as much as possible. This three-way arrangement will, all sides hope, create efficiencies that will result in heightened profits over what might have obtained had each company pursued the Belgian market individually.
It behooves us to look at both Pariplay, to discern what motivated 777.be to partner with them, and to 777.be to discern what motivated Pariplay to partner with it.
777.be is now fully regulated by the Belgian Gaming Commission. The casino already offers a wide range of online casino games including slots, table games, and a live casino. 777.be is already a partner with the large iSoftBet so with Pariplay partnering with iSoftBet as well, it makes the much bigger portfolio of Pariplay products available to 777.be.
777.be offers gaming in English and German in addition to the Belgian national languages, French and Dutch. It is the online casino arm of the famed Casino de Spa, based in Spa, Belgium, which was established way back in 1763, making it one of the oldest land-based casinos in the world.
Pariplay has a full range of online casino games that it is making available to 777.be and is working on several new games it expects to launch in early 2017. Pariplay’s General Manger, Adrian bailey, said: “We are excited to be working with 777.be for Pariplay’s first launch into the regulated Belgian market. With access to our state-of-the-art games, 777.be casino will be in a great position to capture more of the Belgian market while establishing Pariplay products as exciting, trusted options among Belgian players.”
By this statement, Mr. Bailey has unequivocally made clear that he views 777.be as the premier online casino serving the Belgian market; that he and Pariplay have decided to embrace the regulated Belgian market because of its growth potential; and that he has supreme confidence that Belgian online casino gamers will likewise embrace Pariplay’s big library of games.
Pariplay is making great efforts to grab larger market shares in all aspects of casino gaming. In September, 2016 it started “eyeon” a gaming platform that allows land-based casinos to offer customers mobile access to the casino’s games. This move recognizes the emerging prominence of mobile gaming across the gaming spectrum.
As graphics, animation, and sound have all improved exponentially in recent years, gaming on smaller mobile screens has become so clear that many players prefer the comfort and convenience of mobile over desktop or land-based casino gaming. Even as people continue to frequent land-based casinos for many reasons, the casinos have recognized the advent of mobile gaming and Pariplay has introduced “eyeon” to meet that need.
This is just one aspect of the great products Pariplay offers that convinced 777.be to partner with it. Pariplay also allows access to casino games through social media.
Pariplay has been aggressively seeking partnerships in all areas of online gambling. For example, after relocating in 2016 to Gibraltar, Pariplay entered into an agreement with World Lottery Club to provide online scratch cards.
Clearly 777.be sees in Pariplay a big expanding company with great creative minds thinking about ways to improve online casino gaming in every aspect. For its part, Pariplay sees 777.be as well-positioned to aggressively grab a large share of the Belgian gaming market, creating a sound, growing market for Pariplay’s creative products.