iGaming Fraud Solution Headed For ICE London

By Ben Hamill - December 14 2018
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iGaming Fraud Solution Headed For ICE London

We’re all, each and every one of us, very much at risk of falling prey to fraudsters and their unsavoury activities, especially in the age of the Internet, when most of us leave some form of a digital footprint out there. Online casinos are not exempt from this particular brand of crime and are constantly being targeted by cyber criminals hoping to make a quick million by some dubious means or the other.

This is why we desperately need the expertise of fraud prevention specialists the likes of Arizona-based Emailage. The company, a relatively new kid on the block especially insofar as the casino industry is concerned, will be making its debut at the 2019 ICE London, and has promised that it will be delivering a game changer solution at ExCel.

ICE London will run from 5 to 7 February.

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The Analysis Of A Digital Reputation

According to Chris Thomas, who is the General Manager of Emailage, the team has always been aware of the fact that its unique services are a perfect fit for the iGaming industry. The general consensus has been to wait until the time was right before offering its range of anti-fraud services to the casino industry, and as things stand at the moment, there is no time like the present.

Thomas also referred to the fact that ICE London represented the perfect platform for a once-off all-in entry into the iGaming security vertical. Emailage may be relatively new to iGaming, but the company has been around since 2012. The firm follows a simple but effective modus operandi. Whenever a customer uses a specific email address, Emailage compiles a multi-dimensional risk profile associated with that particular email address. This is achieved by means of populating a potential risk score by means of partnerships, big data comparisons and machine learning tech.

The method is simple yet effective, and works on the premise that an email address, just like a person, over time, attracts a certain risk profile and online reputation.

Prevention Is Better Than Cure

Thomas explains that the risk lies with the fact that many operators are still making use of a manual verification system whereby a customer is only profiled when he or she makes a deposit or requests a withdrawal, at which point, as far as pro-fraudsters go, it’s often too late.

Emailage will present operators with the means of establishing a digital relationship earlier on in the process, at the very moment that the customer creates his or her online account by making use of an email address.

The company has offices in North America, the UK, Asia Pacific, and South America.

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