AIDP Teams Up with Responsible Gambling Council of Canada

By Ben Hamill - February 22 2019

AIDP Teams Up with Responsible Gambling Council of Canada

The All-In Diversity Project (AIDP) has been making plenty of news headlines of late. Now, the project has revealed its latest strategic partnership after teaming up with the Responsible Gambling Council of Canada (RGCC). The move has seen the AIDP becoming the country’s first organization to enter into a partnership with an industry-related non-profit organization.

As buzzwords like ‘inclusion’ and ‘diversity’ become increasingly regular and important in everyday life, the aforementioned partnership has been praised as a “step in the right direction” for Canadian gaming. It will ensure the utilization of research, data, and responsibility to ensure that the gambling industry becomes evermore inclusive and diverse in the future.

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Deal to Foster Industry Diversity

Co-founder of the All-In Diversity Project, Christina Thakor-Rankin, spoke more about the deal in a recent statement. She said that while the industry has done some respectable work in the responsible gaming and harm minimization categories, most of it has been based on the behavioral patterns of specific social and cultural target markets.

According to Thakor-Rankin, the AIDP’s partnership with the RGCC will allow both parties to delve deeper into how inclusion and diversity, along with a lack of socio-economic, religious, and cultural awareness and unconscious bias, can create “blind spots” in regulatory approaches. This includes the use of machine learning, AI, and data science, she says – and until it is rectified, operators cannot truly protect all of their players, only a select few.

Under the terms of the new deal, the Project and the RGCC will work together to set a new standard for how gambling businesses can integrate diversity, inclusion and responsible gaming into their workplaces and approaches. They will also teach these companies how to create an integrated approach to improve how the industry as a whole progresses in years to come.

RGCC CEO Comments on Partnership

CEO of the Responsible Gambling Council of Canada, Shelley White, has noted that her company is pleased to have teamed up with the All-In Diversity Project. In her words, the RGCC believes that it is essential to attract staff and board members that are reflective of the community it services.

In her statement, White also added that understanding the interests and needs of players from all kinds of different backgrounds will enable her organization to offer operators, regulators and players relevant, meaningful responsible gambling approaches. This, she said, could extend around the world as well.

White says that her team is now looking forward to learning from and sharing their expertise with the All-In Diversity Project and its partners, and to continue to create an industry that treats all of its players and employees with dignity, equality and respect.

Enjoy an all-round excellent gaming experience.
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