Pragmatic Play To Launch Bingo With Annexio

By Ben Hamill - December 17 2020

Pragmatic Play To Launch Bingo With Annexio

Exciting news this week is that leading content provider and iGaming giant Pragmatic Play are about to launch their Bingo games with B2B/B2C online casino games and online Lottery specialist provider Annexio Limited. The news came after the two industry giants inked an extension of their existing content distribution agreement. The brand will provide their Bingo products to Annexio via project-partner Pariplay’s Fusion™ aggregation platform product.

According to the details of the agreement and announcement, Pragmatic Play will be supplying their cutting-edge Bingo solutions – including the ground-breaking Bingo Blast – to Annexio’s signature Lottogo platform. Lottogo already benefits from Pragmatic Play’s entire online video slots portfolio, which agreement provides for the addition of all the latest games as they are released by the industry powerhouse.

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Online Bingo The Pragmatic Way

Pragmatic Play’s Bingo products are a solid industry hit, with several big-name operators already benefiting from their online Bingo expertise. The popularity of the vertical continues to grow and boom, making of Bingo a major revenue driver for the brand.

Their Bingo profile is spearheaded by Bingo Blast, which product offers to traditional desktop as well as on-the-move mobile players the perfect Bingo experience – one that is engaging, unique, intuitive, and readily accessible.

According to Claire McDaid, Vice President of Bingo at Pragmatic Play, the extending of the product to Annexio is proof again of the enormous appetite partners have for the game-maker’s other product lines – i.e., product lines other than online video slots. This drive for more quality products makes branching out into all-new verticals a golden opportunity for reaching new sectors and audiences, said McDaid.

Bingo A Popular Annexio Offering

Annexio, a brand with a large existing Bingo base, say they’re excited about working alongside Pragmatic Play as they continue to grow and expand one of their most popular offerings. Being in a position to develop and evolve their existing Bingo offering, said Eddie Barrett, Head of Gaming at Annexio, is what makes working in partnership with Pragmatic Play so exceptionally exciting.

Barrett also said that the team at Annexio, having already experienced first-hand the brand’s quality, are confident in the drawing power of the product, not to mention even thrilled at the prospect of having yet another fantastic product by the award-winning developers on offer.

Pragmatic Play is home to prolific team of creatives and developers and delivers up to an incredible five new online video slot titles each and every month. The brand also owns and distributes an extensive range of Live Casino and Bingo products via a truly multi-vertical product offering.

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