Rank Names Playtech Exclusive Bingo Partner

By Ben Hamill - October 28 2020

Rank Names Playtech Exclusive Bingo Partner

Premium casino software and technology solutions supplier Playtech has successfully reached yet another of its group transformation objectives by inking an extended dal with the Rank Group. UK Bingo and online casino giant the Rank Group has made the decision to extend its online Bingo supplier agreement alongside the London Stock Exchange-listed leader in technology and innovation for five more years.

Not only will Rank Plc continue to benefit from the support services and digital technology supplied by UK-headquartered Playtech but following a decision to migrate all of their iGaming products to Playtech platforms and systems, will from now on out be powered exclusively by the Playtech group. The extension obviously also means that Playtech will continue to carry Rank’s Mecca Bingo brand, as well as supplying platform and digital online support to Rank-subsidiary Bingo brands Kitty Bingo and Lucky Pants.

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Rank Delighted With Playtech

The Rank Group has a long and successful working relationship with Playtech, and as such, it is only a pleasure to now be in a position to not only extend that relationship, but also to expand on it, said Rank Chief Marketing Officer James Boord of the announcement.

What makes Playtech the obvious choice for an exclusive and long-term Bingo supplier and partner, and in particular within the operational context of the Rank Group, explained Boord, is their track record - both as a technology supplier and as a developer of award-winning iGaming content. Since Playtech understands the challenges associated with remaining preferred and relevant in a waterlogged marketplace such as online Bingo, it is inherently more adept at providing the right kind of support to the online Bingo industry giant.

Serving Players Existing And New

To Playtech, the Rank Group is a highly valued partner, said Playtech Plc Director of Digital Bingo, Angus Nisbet, of the most recent extension and elaboration of term and service delivery. As such, explained Nisbet, the ongoing agreement marks a significant milestone successfully reached for the leading supplier of technology, content, and online support services.

Playtech’s reputation as a turnkey solutions provider and iGaming content developer-supplier certainly has served the company well. And within the context of its working relationship with the Rank Group, its approach to iGaming content development will continue to secure ongoing success and sustainability for the lead-supplier in the long term.

Nisbet also said that Playtech very much looked forward to offering to Mecca Bingo customers content that is fresh, innovative, and well above the par of industry standards. And as for Rank subsidiary-brands Lucky Pants and Kitty Bingo, the earmark, said Nisbet, is to channel classic as well as brand-new Bingo content to an all-new audience of online Bingo enthusiasts.

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