PlayOJO Announces Exciting Bingo Year Ahead

By Ben Hamill - January 05 2021


PlayOJO have an exciting year lined up, with the company proudly announcing a major branded partnership. The online casino will be launching a Bingo room branded around The Masked Singer UK television phenomenon. According to the head of Bingo at PlayOJO, Andrew Steddy, it is one of the biggest deals that the organisation has ever secured.

He also elaborated that the new room would be accompanied by a major marketing campaign, with advertising set to roll out across various television and radio channels, as well as across a number of specialised social media outlets.

PlayOJO Announces Exciting Bingo Year Ahead

Although the partnership is certainly great news for PlayOJO and their Bingo focused strategy, this isn’t the only licensing agreement that The Masked Singer UK has struck. iGaming developer SkillOnNet confirmed that various other products would also be released with the shows branding. Included is an online slot, digital scratchcard, and an entire dedicated online casino site.

Either way, the variety of other branding deals certainly did not dampen the enthusiasm of Steddy, who was nothing short of thrilled to have managed to secure the partnership. In an extended interview, he went into detail about how he had secured the deal, and how what it meant for his company as a whole.

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Building Relationships

Steddy first stressed that it had been no small task landing the deal with The Masked Singer UK. He pointed out that there had been enormous competition, with a great many other companies attempting to secure similar Bingo partnerships.

But, he elaborated, it had ultimately come down to how each company intended on marketing the product, and PlayOJO had simply provided the best marketing solutions. This deciding factor had finalised negotiations, he declared, and resulted in the branding deal being awarded to his team.

Benefits And Challenges

Steddy was quick to also insist that he and his team were all big fans of the show, and regularly debated as to who was behind the mask. This shared passion would go a long way to delivering an excellent final product, he elaborated, and would likewise also help the design team connect with fans of the show and give them exactly what they’re looking.

However, Steddy also admitted that it was going to take a lot of work to please the millions of Bingo fans that would no doubt be looking to visit the site. But, he concluded, it was a challenge that he and his team were truly excited to meet with full force.

Fans will certainly be keen to see how The Masked Singer translates into an exciting online casino experience.

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