Reach’s Mirror Bingo Relaunched With Jumpman

By Ben Hamill - June 05 2020

Reach’s Mirror Bingo Relaunched With Jumpman

Well-known UK operative Reach plc is the largest commercial, national and regional news publisher in the United Kingdom today. The publisher creates superbly engaging content which is then distributed via a colossal range of newspapers, digital platforms and magazines to an even-larger reader audience. What’s more, Reach plc has just entered into a stunning new partnership with games creator Jumpman Gaming, and has from within the scope of the new alliance officially relaunched its super-popular Mirror Bingo brand.

The Mirror Bingo brand will henceforth be operated in partnership with Jumpman Gaming’s own proprietary supply-platform, after having previously been supplied to Reach’s customer-base by Playtech and Cashcade. The Mirror Bingo brand has been in on-again, off-again existence since 2008 and is now officially back by popular demand. 

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Best Bingo Returns To Reach

Following the official Jumpman Gaming relaunch, Mirror Bingo fans will now once again be treated to only the best in Bingo, slots and casino games entertainment. The focus will be on low-stakes betting play and various and ongoing opportunities to pocket a variety of generous jackpots.

Newly launched and certainly improved Mirror Bingo will this time round incorporate various modern gamification features, including loot boxes and collectable trophies that can once collected, be exchanged for perks like free spins.

Mirror Bingo is the third Reach product to have been recently relaunched. Other relaunches to have recently seen the light are Reach plc’s 2018-terminated Star Wins and Express Wins products. All three comebacks follow the partnership entered into alongside Jumpman Gaming.

Jumpman Fits The Reach Bill

Reach plc head of betting and gaming, Mark O’Donnell, has proclaimed the entire Reach team to be delighted at the opportunity of launching the Mirror Bingo brand with a provider and partner as young, market-adaptable, sprightly, and successful as Jumpman Gaming.  O’Donnell said that more than anything else, it had been Jumpman Gaming’s particular approach to the player-experience and the quality of loyalty, that had impressed the team at Reach.

O’Donnell described the 3 relaunched products as, not unlike popular media brands, each having a style that is distinct as well as particular to a specific player audience. What this means, said the Reach product specialist, is that the UK’s leading media corporation can now welcome players of a variety of interests to its family of popular branded Bingo products. Reach plc, continued O’Donnell, plans on making the most of its leading position in the media by applying the brand power associated with its newspaper and magazine publications to full capacity for the purpose of creating consumer awareness of the newly relaunched online Bingo brands.

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