888 Acquires Costa Bingo
888 Holdings has acquired Costa Bingo thanks to their willingness to put up £18 million in cold hard cash. The purchase price will be paid to soon-to-be-former owner Jackpot Joy Group (JPJ) in two instalments; £12 million as an upfront deposit and the balance during this coming September. 888 has expanded at terrific rates over the course of the past couple of years, and their portfolio is one that is strong and diverse.
Costa Bingo is, not surprisingly, not 888’s first foray into Bingo. In 2009, the group made history when it acquired Wink Bingo for what touched on £60 million, a fee at the time considered by many to have been grossly overreached by the seller. But it turned out to be one of 888’s best buys to date. Wink Bingo also owns Posh Bingo and Fabulous Bingo, and it’s a threesome that has served the new owners well.
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About More Than Game
One of 888’s proclaimed secrets to success is the group’s commitment to customer service. The group was established back in 1997 and has since grown into a global gaming superpower thanks to their company culture being one of more than just gaming. The focus is on providing broad-based entertainment services and not just a cacophony of games titles.
The group consists of two mainstream service and product lines namely its B2C offering; trading under the 888 product brand; and its B2B offering, which trades under its Dragonfish brand banner.
888 Values Diversification
The group hosts a full-function collective entertainment offering, including 888 Casino, 888 Sport, 888 Poker and 888 Bingo. 888 Sport is one of its flagship product offerings and breaks away from mainstream online sportsbetting in that it presents to bettors a range of betting products that break away from the norm in many ways. It’s an unconventional approach to the sportsbetting- service and -product stream and the group offers unique promo-opportunities such as free bets on football and selected other sports-brand products.
The 888 brand is very much synonymous with Poker too. 888’s Poker platform is one of the biggest and most popular on the Internet. Not to mention Bingo and slots; two more subsectors now carrying a strong 888 brand-connection.
If the group has managed to absolutely master just one approach, then let it be said that 888 Holdings PLC has aced full-circle entertainment.